Digital Marketing Institute contributor Nicai de Guzman has published an article on Search Everywhere Optimization explaining SEO, GEO, and AEO.He says, “Ranking number one on the Search Engine Results Page (SERP) used to be the holy grail of digital marketing success. If your website hit the top spot for your keyword or your article was in a Featured Snippet, you made it. However, in today’s AI-driven world, that’s no longer enough.Search has evolved beyond the traditional list of blue links. Users now find answers through voice assistants, AI chatbots, and generative search engines... [...]

This is a reminder about the DMD webinar on October 30, 2025.Answer Engine Optimization (AEO) focuses on optimizing content so it can be directly used by AI-powered search tools and voice assistants to provide instant answers. It emphasizes clear, concise, and structured information that helps brands appear in featured snippets and conversational search results.Digital Marketing Depot is hosting a webinar, ‘AEO in Action: A Framework for AI-powered Search, Discovery, and Conversion’ on Thursday, October 30, 2025, at 1.00 am EDT.The DMD team says, “LLMs,... [...]

As privacy regulations tighten and consumer expectations for transparency grow, marketing teams face a pivotal challenge: how to deliver actionable, data-driven campaigns while staying compliant. Modern marketers need strategies that embed privacy into every stage of the customer journey without slowing down execution or limiting insights.Digital Marketing Depot is hosting a webinar, ‘The Privacy-First Approach to Campaign Planning, Execution, and Performance’ on Tuesday, October 21, 2025, at 1.00 am EDT.The DMD team says, “Join OneTrust’s VP of... [...]

Answer Engine Optimization (AEO) focuses on optimizing content so it can be directly used by AI-powered search tools and voice assistants to provide instant answers. It emphasizes clear, concise, and structured information that helps brands appear in featured snippets and conversational search results.Digital Marketing Depot is hosting a webinar, ‘AEO in Action: A Framework for AI-powered Search, Discovery, and Conversion’ on Thursday, October 30, 2025, at 1.00 am EDT.The DMD team says, “LLMs, agents, and AI-powered search are rewriting the rules... [...]

Digital Marketing Depot is hosting a webinar, ‘AI Decisioning 101: Unlocking Personalization at Scale’ on Thursday, October 16, 2025, at 1.00 am EDT.The DMD team says, “If you find yourself curious, eager, or even under pressure to embrace AI to power your customer journeys, we’ll show you how to get started.Join this webinar to unpack the what, why, and how of AI decisioning for marketers. You’ll come away with:What AI decisioning actually is and what it’s capable of, compared to traditional segmentation, orchestration, and personalization... [...]

Digital PR isn’t just another link building tactic—it’s how you land the links your competitors only dream about. By earning coverage from top-tier publishers, you can build unmatched authority that drives rankings traditional outreach can’t touch.Digital Marketing Depot is hosting a webinar, ‘ Dream Links, Real Authority: Digital PR’s Edge in SEO & AI Search’ on Thursday, October 9, 2025, at 1.00 am EDT.The DMD team says, “In this session, Michael Johnson, CEO at Resolve, will walk you through how use Digital PR to turn news into links,... [...]

Local search has become increasingly competitive and complex. Reviews go beyond star ratings, and listings are more than just being discoverable—they form the backbone of visibility, trust, and business growth.Digital Marketing Depot is hosting a webinar, ‘From Stars to Search: The Reputation + Listings Playbook for Agencies’ on Tuesday, October 7, 2025, at 1.00 am EDT.The DMD team says, “In this 45-minute session, you’ll learn why agencies and multi-location brands can no longer treat listings as a background task and how forward-thinking teams... [...]

The future of AI in search lies in conversational, intent-driven results that go beyond keywords to understand user context and needs. It will transform search into personalized, predictive experiences, delivering faster and more accurate answers.MOZ has published the latest episode of the Whiteboard Friday video ‘The Future of AI in Search’ featuring Britney Muller.The MOZ says, “Britney Muller is on a mission to empower marketers through AI education and to shed light on the misinformation and hype surrounding AI. In this Whiteboard Friday Revisited,... [...]

In content marketing and SEO, Backward Design involves defining the ultimate goals—like higher search rankings, traffic, or conversions—and then creating optimized content strategies to achieve them. This approach ensures keywords, topics, and formats are purposefully aligned with measurable outcomes.MOZ has published the latest episode of the Whiteboard Friday video ‘Create High-Impact Content Using Backward Design’ featuring Purna Virji.The MOZ says, “Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact... [...]

Duplicate content can harm SEO efforts by confusing search engines, lowering rankings, and diluting the visibility of your brand’s message. In content marketing, creating original, high-value material ensures stronger engagement, authority, and better search performance.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui.She says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it?In this week’s episode of Whiteboard... [...]