The future of AI in search lies in conversational, intent-driven results that go beyond keywords to understand user context and needs. It will transform search into personalized, predictive experiences, delivering faster and more accurate answers.MOZ has published the latest episode of the Whiteboard Friday video ‘The Future of AI in Search’ featuring Britney Muller.The MOZ says, “Britney Muller is on a mission to empower marketers through AI education and to shed light on the misinformation and hype surrounding AI. In this Whiteboard Friday Revisited,... [...]

In content marketing and SEO, Backward Design involves defining the ultimate goals—like higher search rankings, traffic, or conversions—and then creating optimized content strategies to achieve them. This approach ensures keywords, topics, and formats are purposefully aligned with measurable outcomes.MOZ has published the latest episode of the Whiteboard Friday video ‘Create High-Impact Content Using Backward Design’ featuring Purna Virji.The MOZ says, “Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact... [...]

Duplicate content can harm SEO efforts by confusing search engines, lowering rankings, and diluting the visibility of your brand’s message. In content marketing, creating original, high-value material ensures stronger engagement, authority, and better search performance.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui.She says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it?In this week’s episode of Whiteboard... [...]

Improving SEO performance is essential to boost online visibility, attract quality traffic, and stay ahead in competitive search rankings. A well-optimized website ensures better user experience and long-term growth in digital presence.MOZ has published the latest episode of the Whiteboard Friday video ‘Ways Community Can Help Your SEO’ featuring Erin Simmons.She says, “Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical framework... [...]

Authority builds trust and credibility, making search engines more likely to rank a website higher. Combined with AI-driven search visibility, it ensures that content reaches the right audience with relevance and impact.Search Engine Land is hosting a webinar, ‘ Live SEO Fixes for Real Websites: Gain Authority and AI Search Visibility’ on Tuesday, September 9, 2025, at 1.00 am EDT.The SEL team says, “Join SEO experts Garrett French, Lee Foot, and James Wirth for a 45-minute hands-on SEO workshop where real websites submitted by webinar registrants are evaluated... [...]

Feedback loops are systems where outputs are fed back into the process as inputs, helping refine performance and outcomes. They can be positive, amplifying growth, or negative, stabilizing processes by correcting deviations.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Elevate Your Content With Customer Feedback Loops’ featuring Meghan Pahinui.She says, “Hey, Moz fans. Welcome back to another edition of Whiteboard Friday. My name is Meghan, and I’m on the Learning team here at Moz. Today, I’m going to talk to you about harnessing the... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘How To Speak the Language of Your Top SEO Stakeholders’ featuring Helen Pollitt.The MOZ team says, “Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the buy-in you need.”MOZ [...]

Content marketing with AI leverages advanced tools to create, personalize, and distribute content more efficiently, enhancing audience engagement. By analyzing data and trends, AI helps marketers craft targeted, high-impact strategies that deliver measurable results.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Speed up Content With AI’ featuring Andy Chadwick.The MOZ team says, “In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain... [...]

Google AI Mode enhances search and productivity by leveraging generative AI to provide smarter, more contextual responses across Google products. It transforms how users interact with Search, Docs, Gmail, and more by offering real-time suggestions, summaries, and task automation.MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Google AI Mode?’ featuring Tom Capper.The MOZ team says, “In this week’s episode of Whiteboard Friday, Tom introduces us to Google’s AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Should We Optimize for AI Mode?’ featuring Chima Mmeje.The MOZ team says, “Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.”MOZ [...]