Alan Coleman says, “The trick most content marketers are missingCreating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Facebook can be a content marketer’s best friend for this challenge. For reach, relevance and amplification potential, Facebook is unrivaled.Reach: 1 in 6 mobile minutes on planet earth is somebody reading something on Facebook.Relevance: Facebook is a lean mean interest and demo targeting machine. There is no online or offline... [...]

Cyrus Shepard says, “The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers.HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS“.The Meta Referrer Tag: An Advancement for SEO and the InternetMOZ Blog [...]

Trenton Greener says, “”The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before.”While this quote has been credited to everyone from Francis Phillip Wernig, under the pseudonym Alan Ashley-Pitt, to Einstein himself, the powerful message does not lose its substance no matter whom you choose to credit. There is a very important yet often overlooked effect of not heeding this warning. One which can be applied to all aspects of life. From love and happiness, to business and... [...]

MOZ team says, “A lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to target get next to no search volume. It can make SEO seem like a lost cause. In today’s Whiteboard Friday, Rand explains why that’s not the case, and talks about the one extra step that’ll help those organizations create the demand they want“.Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search VolumeMOZ Blog [...]

Ryan Stewart says, “I was furious when keyword data disappeared from Google Analytics (GA).I mean, how could I possibly optimize a website without keyword data?!?!It didn’t take me long to realize I was overreacting. In fact, I quickly realized how trivial keyword data was.Search engines are pretty damn good at what they do. If you properly optimize your content, people will find it with the keywords you intended. (You should set up an SEO dashboard in GA to verify your results.)The truly valuable keywords are the ones visitors use within your site.When mined correctly, internal... [...]

Russ Jones says, “Given this blog’s readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not the most important parts of Google’s ranking algorithm. We tend to take these link data sets at face value, though, in part because they are all we have. But when your rankings are on the line, is there a better way to get at which data set is the best? How should we go about assessing these different link indexes like Moz, Majestic, Ahrefs and SEMrush for quality?... [...]

Amanda King says, “I’ve been in and out of Google Analytics (GA) for the past five or so years agency-side. I’ve seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords not-so-subtly phased out of the free platform.Analytics has been a focus of mine for the past year or so—mainly, making sure clients get their data right. Right now, our new focus is closed loop tracking, but that’s a topic for another day. If you’re using Google Analytics, and only Google Analytics for the majority... [...]

Kristi Hines says, “If you don’t know what Google Analytics is, haven’t installed it on your website, or have installed it but never look at your data, then this post is for you. While it’s hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their traffic. In this post, we’re going to look at Google Analytics from the absolute beginner’s point of view. Why you need it, how to get it, how to use it, and workarounds to common problems.Why every website owner needs Google AnalyticsDo... [...]

Rand Fishkin says, “A recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In today’s Whiteboard Friday, Rand discusses what it says, what that means, and adds a twist of his own to get us thinking about where Google might be heading“.How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings – Whiteboard FridayMOZ Blog [...]

Kristi Hines says, “If you don’t know what Google Analytics is, haven’t installed it on your website, or have installed it but never look at your data, then this post is for you. While it’s hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their traffic. In this post, we’re going to look at Google Analytics from the absolute beginner’s point of view. Why you need it, how to get it, how to use it, and workarounds to common problems.Why every website owner needs Google AnalyticsDo... [...]