David Mihm says, “To all Moz Local fans in the UK, I’m excited to announce that your wait is over. As the sun rises “across the pond” this morning, Moz Local is officially live in the United Kingdom!A bit of backgroundAs many of you know, we released the US version of Moz Local in March 2014. After 12 months of terrific growth in the US, and a boatload of technical improvements and feature releases–especially for Enterprise customers–we released the Check Listing feature for a limited set of partner search engines and directories in the UK in April of this... [...]

Trevor Klein says, “Content marketers hear regularly about how quality is far more important than quantity. You can publish a thousand blog posts in a year, but if only three of them are truly noteworthy, valuable, and share-worthy content—what Rand would call 10x content—then you’ve wasted quite a bit of time.Here at Moz, we’ve published blog posts on a daily cadence since before almost any of us can remember. If you didn’t already know, Moz began as SEOmoz in 2004, and was little more than a blog where Rand fostered one of the earliest SEO communities. He offered... [...]

Mark Isham says, “Any SEO professional knows that both site performance and user experience play an important role in search engine rankings and conversion rates. And just like there are great tools to help you find your search rank, research keywords, and track links, there are also excellent tools to help you improve your site performance. In this post, we will dive into one of the best free tools you can use to measure and improve your site performance: WebPageTest.Do you know these questions?There are several key questions an SEO professional should answer when it comes to improving... [...]

Kelsey Libert says, “When it comes to job availability and security, the future looks bright for inbound marketers.The Bureau of Labor Statistics (BLS) projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing managers also looks positive according to the BLS, which cites that marketing employees are less likely to be laid off since marketing  drives revenue for most businesses“.The Inbound Marketing EconomyMOZ Blog [...]

MOZ team says, “When should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What about nofollowing links? In today’s Whiteboard Friday, Rand covers these tools and their appropriate use in four situations that SEOs commonly find themselves facing“.Controlling Search Engine Crawlers for Better Indexation and RankingsMOZ Blog [...]

Jamie Press says, “Many of us have known for a while that Google Autocomplete can be a useful tool for identifying keyword opportunities. But did you know it is also an extremely powerful tool for content ideation?And by pushing the envelope a little further, you can turn an Autocomplete topic from a good content idea into a link-building, traffic-generating powerhouse for your website.Here’s how I did it for one of my clients. They are in the diesel power generator industry in the Australian market, but you can use this same process for businesses in literally any industry and market... [...]

Eric Enge says,Today’s post focuses on a vision for your online presence. This vision outlines what it takes to be the best, both from an overall reputation and visibility standpoint, as well as an SEO point of view. The reason these are tied together is simple: Your overall online reputation and visibility is a huge factor in your SEO. Period. Let’s start by talking about why.Core ranking signalsFor purposes of this post, let’s define three cornerstone ranking signals that most everyone agrees on:LinksLinks remain a huge factor in overall ranking. Both Cyrus Shepard and Marcus... [...]

Tom Anthony says, “In the Distilled R&D department we have been ramping up the amount of automated monitoring and analysis we do, with an internal system monitoring our client’s sites both directly and via various data sources to ensure they remain healthy and we are alerted to any problems that may arise.Recently we started work to add in functionality for including the rel-alternate-hreflang annotations in this system. In this blog post I’m going to share an open-source Python library we’ve just started work on for the purpose, which makes it easy to read the hreflang... [...]

MOZ team says, “User experience and the quality of your content have an incredibly broad impact on your SEO efforts. In this episode of Whiteboard Friday, Stone Temple’s Eric Enge shows you how paying attention to your users can benefit your position in the SERPs“.UX, Content Quality, and SEOMOZ Blog [...]

MOZ team says, “Like many other areas of marketing, SEO incorporates elements of science. It becomes problematic for everyone, though, when theories that haven’t been the subject of real scientific rigor are passed off as proven facts. In today’s Whiteboard Friday, Stone Temple Consulting’s Mark Traphagen is here to teach us a thing or two about the scientific method and how it can be applied to our day-to-day work“.Becoming Better SEO ScientistsMOZ Blog [...]