Gianluca Fiorelli says, “One of the hardest things to measure is content effectiveness, mostly because there exists great confusion about its changing nature and purpose. One common problem is thinking of “content” and “formats” as synonyms, which leads to frustration and, with the wrong scaling processes present, may also lead to Google disasters.What is the difference between content and formats?Content is any message a brand/person delivers to an audience;Formats are the specific ways a brand/person can deliver that message (e.g. data visualizations, written... [...]

Ian Lurie says, “In spite of all the advice, the strategic discussions and the conference talks, we Internet marketers are still algorithmic thinkers. That’s obvious when you think of SEO.Even when we talk about content, we’re algorithmic thinkers. Ask yourself: How many times has a client asked you, “How much content do we need?” How often do you still hear “How unique does this page need to be?”That’s 100% algorithmic thinking: Produce a certain amount of content, move up a certain number of spaces.But you and I know it’s complete bullshit“.Distance from PerfectMOZ... [...]

Carlos Escalera says, “The spam in Google Analytics (GA) is becoming a serious issue. Due to a deluge of referral spam from social buttons, adult sites, and many, many other sources, people are starting to become overwhelmed by all the filters they are setting up to manage the useless data they are receiving.The good news is, there is no need to panic. In this post, I’m going to focus on the most common mistakes people make when fighting spam in GA, and explain an efficient way to prevent it.But first, let’s make sure we understand how spam works. A couple of months ago, Jared... [...]

MOZ team says, “A single fantastic (or “10x”) piece of content can lift a site’s traffic curves long beyond the popularity of that one piece. In today’s Whiteboard Friday, Rand talks about why those curves settle into a “new normal,” and how you can go about creating the content that drives that change“.The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic TrafficMOZ Blog [...]

White says, “We have launched a couple of new things in Moz Pro that we are excited to share with you all:Mobile Rankings and a Search Visibility score. If you want, you can jump right in by heading to a campaign and adding a mobile engine, or keep reading for more details!Track your mobile vs. desktop rankings in Moz AnalyticsMobilegeddon came and went with slightly less fanfare than expected, somewhat due to the vast ‘Mobile Friendly’ updates we all did at super short notice (nice work everyone!). Nevertheless, mobile rankings visibility is now firmly on everyone’s... [...]

Isla McKetta says, “If you thought ideation was fun, get ready for content creation. Sure, we’ve all written some things before, but the creation phase of content marketing is where you get to watch that beloved idea start to take shape.Before you start creating, though, you want to get (at least a little) organized, and an editorial calendar is the perfect first step.Editorial calendarsCreativity and organization are not mutually exclusive. In fact, they can feed each other. A solid schedule gives you and your writers the time and space to be wild and creative. If you’re just... [...]

Dr. Peter J. Meyers says, “It’s been another wild year in search marketing. Mobilegeddon crushed our Twitter streams, but not our dreams, and Matt Cutts stepped out of the spotlight to make way for an uncertain Google future. Pandas and Penguins continue to torment us, but most days, like anyone else, we were just trying to get the job done and earn a living.This year, over 3,600 brave souls, each one more intelligent and good-looking than the last, completed our survey. While the last survey was technically “2014”, we collected data for it in late 2013, so the 2015 survey... [...]

Isla McKetta says, “”How can I learn SEO?” is a deceptively simple question. The standard approach is to attempt to appeal to anyone who’s interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That’s fun. Especially the part about weeding through tons of information that might not even apply to what you want to learn.So let’s fix that. This guide is written to help you choose your own SEO adventure. If you know very little about SEO and just want to learn enough to impress your CMO, start at the beginning... [...]

MOZ team says, “When we’re doing keyword research and targeting, we have a choice to make: Are we targeting broader keywords with multiple potential searcher intents, or are we targeting very narrow keywords where it’s pretty clear what the searchers were looking for? Those different approaches, it turns out, apply to content creation and site architecture, as well. In today’s Whiteboard Friday, Rand illustrates that connection”.Pinpoint vs. Floodlight Content and Keyword Research Strategies – Whiteboard FridayMOZ Blog [...]

Trevor Klein says, “Content marketers hear regularly about how quality is far more important than quantity. You can publish a thousand blog posts in a year, but if only three of them are truly noteworthy, valuable, and share-worthy content—what Rand would call 10x content—then you’ve wasted quite a bit of time.Here at Moz, we’ve published blog posts on a daily cadence since before almost any of us can remember. If you didn’t already know, Moz began as SEOmoz in 2004, and was little more than a blog where Rand fostered one of the earliest SEO communities. He offered... [...]