The latest article on MarketingSherpa is titled “B2B Marketing: The 5 most common social media mistakes”.Courtney Eckerle says, “It is difficult to prove social media’s worth in numbers or its value to other areas in a company. Because of this, many marketers may be missing key points that can both save time and help in getting the coveted budget increase.A recent MarketingSherpa webinar, sponsored by Marketo, “How to Overcome the 5 Most Common Social Media Mistakes in B2B Marketing,” lays out ideas from two experts on practicing social media in a way that will... [...]

The latest article on MarketingSherpa is titled “Email Marketing How-to: What to do once they’ve subscribed”.Courtney Eckerle says, ” Email subscribers can be skittish and wary, particularly after just signing up for your email list. A recent MarketingSherpa webinar, “Three Strategies to Convert New Subscribers to Loyal Buyers,” focused on three tactics for optimizing your email campaign to create long-term relationships with subscribers.In this webinar recap, learn to ease new subscribers’ fears and lead them to conversion. Gradually get to know your... [...]

The latest article on MarketingSherpa is titled “Marketing Research Chart: Top form fields for lead gen data collection”.The MarketingSherpa team says, “In this week’s chart, we share our respondents’ most important form fields for lead generation information capture. Share your thoughts and insights on this topic in our LinkedIn discussion group for your chance to be published as a marketing thought leader”.Marketing Research Chart: Top form fields for lead gen data collectionMarketingSherpa [...]

The latest article on MarketingSherpa is titled “5 Steps for Building Links that Improve Search Results”.Courtney Eckerle says, “Many marketers struggle to implement link building, especially with the myriad of consistently changing factors search engines use to rank pages. With the April launch of Google’s new Penguin update, new struggles and questions have emerged.A recent MarketingSherpa webinar, “Five Steps for Building Links that Improve Search Results,” (sponsored by Aquent) established a specific plan for strategically building links that will improve... [...]

The latest article on MarketingSherpa is titled “5 Steps for Building Links that Improve Search Results”.Courtney Eckerle says, “Many marketers struggle to implement link building, especially with the myriad of consistently changing factors search engines use to rank pages. With the April launch of Google’s new Penguin update, new struggles and questions have emerged.A recent MarketingSherpa webinar, “Five Steps for Building Links that Improve Search Results,” (sponsored by Aquent) established a specific plan for strategically building links that will improve... [...]

MarketingSherpa has released a case study titled “Online Cart Abandonment: 12% lift in captured revenue through customer service-focused email remarketing campaign”.Courtney Eckerle says, “Revenue lost at the eleventh hour is a consistent frustration. So close to a conversion, what went wrong? Not only can the sales still be reclaimed, but those customers can give insight into potential issues with the online checkout process.Southwestern outfitters Boot Barn created a three-fold email campaign to remarket to customers who quit along the purchase path. Learn the steps that... [...]

The latest article on MarketingSherpa is titled “Marketing Research Chart: Most effective traffic sources for website conversion”.Brad Bortone says, “In this week’s chart, we compare survey responses for top sources of traffic, and conversion of website visitors. Share your thoughts and insights on this topic in our LinkedIn discussion group”.Marketing Research Chart: Most effective traffic sources for website conversionMarketingSherpa [...]

The latest article on MarketingSherpa is titled “Vendor Selection: Test leads to $500,000 in revenue and 20% lead gen connect rate”.David Kirkpatrick says, “Startup companies must balance lead generation efforts to fill the buyer pipeline with the need to closely monitor the budget. This can be a difficult challenge — creating opportunities that will result in cash flow with limited cash on hand. Scale Computing, bootstrapped by a group of entrepreneurs, met this challenge with a dual-track test with two lead gen vendors. Read on to learn how it conducted the test, what... [...]

The latest article on MarketingSherpa is titled “Email Marketing How-to: Overcome 3 common errors to increase clickthrough”.Courtney Eckerle says, “Email is the most effective strategy used by marketers, but some errors are all too common and could be dragging down your clickthrough rates.A recent MarketingSherpa webinar sponsored by Lyris, “How Overcoming 3 Common Errors Increased Clickthrough Rate by 104%,” lays out actionable ideas for correcting common mistakes and increasing email clickthrough rates”.Email Marketing How-to: Overcome 3 common errors to... [...]

The latest article on MarketingSherpa is titled “Marketing Research Chart: Average website conversion rates, by industry”.Daniel Burstein says, “No matter what channels you utilize — from email marketing to social media to print advertising — the call-to-action often leads to a website where an actual conversion, be it generating a lead or completing a sale, occurs.In this week’s chart, discover average reported website conversion rates by industry, and share your insights about these findings”.Marketing Research Chart: Average website conversion rates,... [...]