The latest article on MarketingSherpa is titled “Email Marketing How-to: What to do once they’ve subscribed”.

Courtney Eckerle says, ” Email subscribers can be skittish and wary, particularly after just signing up for your email list. A recent MarketingSherpa webinar, “Three Strategies to Convert New Subscribers to Loyal Buyers,” focused on three tactics for optimizing your email campaign to create long-term relationships with subscribers.

In this webinar recap, learn to ease new subscribers’ fears and lead them to conversion. Gradually get to know your subscribers, and turn them into loyal buyers by utilizing the following three tactics”.

Email Marketing How-to: What to do once they’ve subscribed


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