The latest article on MarketingSherpa is titled “Vendor Selection: Test leads to $500,000 in revenue and 20% lead gen connect rate”.

David Kirkpatrick¬†says, “Startup companies must balance lead generation efforts to fill the buyer pipeline with the need to closely monitor the budget. This can be a difficult challenge — creating opportunities that will result in cash flow with limited cash on hand.

Scale Computing, bootstrapped by a group of entrepreneurs, met this challenge with a dual-track test with two lead gen vendors. Read on to learn how it conducted the test, what went into the decision-making process, and why the test led to $500,000 in revenue, a 20% teleprospecting connect rate and $5 million in venture capital funding within six months”.

Vendor Selection: Test leads to $500,000 in revenue and 20% lead gen connect rate

MarketingSherpa

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