MarketingSherpa has released a case study titled “Online Cart Abandonment: 12% lift in captured revenue through customer service-focused email remarketing campaign”.

Courtney Eckerle¬†says, “Revenue lost at the eleventh hour is a consistent frustration. So close to a conversion, what went wrong? Not only can the sales still be reclaimed, but those customers can give insight into potential issues with the online checkout process.

Southwestern outfitters Boot Barn created a three-fold email campaign to remarket to customers who quit along the purchase path. Learn the steps that resulted in a 12% lift in captured revenue”.

Online Cart Abandonment: 12% lift in captured revenue through customer service-focused email remarketing campaign

MarketingSherpa

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