The latest article on MarketingSherpa is titled “B2B Marketing: The 5 most common social media mistakes”.

Courtney Eckerle says, “It is difficult to prove social media’s worth in numbers or its value to other areas in a company. Because of this, many marketers may be missing key points that can both save time and help in getting the coveted budget increase.

A recent MarketingSherpa webinar, sponsored by Marketo, “How to Overcome the 5 Most Common Social Media Mistakes in B2B Marketing,” lays out ideas from two experts on practicing social media in a way that will deliver worth that will make both a CFO and marketers happy”.

B2B Marketing: The 5 most common social media mistakes


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