Social media platforms are evolving to keep up, adding new features designed to cater to influencers, their typically young fans and marketers alike.Marketing Dive has published a report on ‘How brands are harnessing influencer marketing’.It covers:How YouTube’s brewing TikTok rivalry could impact mobile video strategiesUHow Express drove revenue gains, 20% traffic bump with digital experiencesPepsi scouts next pop star in new show spanning TikTok, TV.How brands are harnessing influencer marketingMarketing Dive [...]

Influencer marketing continues to be one of the most preferred ways to reach a wide audience. By choosing the right influencers, you can make the most from your investment.Social Media Today has published a new e-book ‘The Top 5 Influencer Marketing Questions—Answered’.The SMT team says, “Don’t expect the rise of influencer marketing to stop anytime soon. The market has doubled in size since 2019, reaching $13.8 billion in 2021—and 93% of marketers say they now use influencer marketing.So, how do you launch an influencer marketing program? Whether you’re just starting... [...]

Influencer marketing is about product placement or endorsement on social media networks through an influencer.Digital Marketing Institute has published ‘Influencer Marketing: The Ultimate Guide’.Lyndsey Hall says, “Just think about the influencer superstars in this realm – the Kardashians who smash social media on a regular basis.In this blog, we’ll explore these topics to help your influencer marketing strategy succeed:Current Influencer Marketing StatisticsTypes of InfluencersDo’s and Dont’s of Influencer MarketingTypes of Influencer CollaborationsHow to... [...]

Influencer Intelligence has released a new report ‘What is the ROI on Influencer Marketing?’.With the evolution of the influencer marketing industry continuing at a rapid rate,  calculating the ROI and value of influencer-led activities is an ongoing challenge. This whitepaper aims to equip marketers with knowledge and insight to measure campaigns confidently and understand the data available to create meaningful benchmarks, that can be applied to improve campaign strategy going forward.What is the ROI on Influencer Marketing?Influencer Intelligence [...]

Influencer Marketing helps you reach a relevant audience build trust and credibility and broaden your business reach.Sideqik and Social Media Today have published a new e-book ‘The Top 5 Influencer Marketing Questions—Answered’.The Sideqik team says, “Don’t expect the rise of influencer marketing to stop anytime soon. The market has doubled in size since 2019, reaching $13.8 billion in 2021—and 93% of marketers say they now use influencer marketing.So, how do you launch an influencer marketing program? Whether you’re just starting out or you aren’t sure if you’re... [...]

Relationship building is an essential process to grow your business. Especially when you are able to stay on great terms with your customers and influencers, the chances go up.Copyblogger’s Sonia Simone has published an article on the secret to relationship building with influencers.She says, “When you’re online, publishing content and interacting with your fellow humans, you develop a collection of what we can call assets.You have a website, hopefully on your own domain. You probably have some social media accounts. A list for email marketing is invaluable. You might have a... [...]

Search Engine Journal’s Loren Baker is hosting a live podcast on ‘The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing’ featuring Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick, Senior Partner Manager of Refersion.Baker says, “We know SEO works.We know Influencer Marketing works.We know Affiliate Marketing works.In 2022, these three come together to give your business the extra boost needed to outperform your competitors.And, we’re going to help you capitalize on these tactics.Join Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick,... [...]

Influencer marketing helps you to work with influencers to reach your target audience to boost conversions.HubSpot contributor Kristen Baker has published an in-depth article on influencer marketing in 2022.She says, “Influencer marketing is an investment — to get it right, you have to devote time to ensure you find the right influencer to promote content that appeals to your target audience.You also have to spend money and/ or resources to reward the influencer, run various campaigns with the influencer, and more depending on your specific marketing goals.Here are some statistics to... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.Entrepreneur magazine contributor Christina-Lauren Pollack has shared some useful tips to run successful influencer marketing campaigns.She says, “According to Statista, “Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that value of this specific market more than doubled between 2019 and 2021, growing... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.The Search Engine Journal team has shared seven tips to get influencers to promote your brand on a budget.The SEJ team says, “Go data-driven with your influencer marketing with our free guide on getting and using data to run more impactful campaigns at a lower cost.1. Meet The Four Tiers of InfluencersThese days, there are thousands of great influencers on social... [...]