Google’s responsive search ads allow advertisers to create ads that adapt to show more text—and more relevant messages to their customers.To make this ad format better, Google has added three new features to it.The Google Ads team says, “Responsive search ads use machine learning to deliver relevant messages to potential customers. In fact, advertisers who add responsive search ads to their ad groups see up to 10% more clicks and conversions.1 To help you engage consumers more effectively, we’re introducing new features to make responsive search ads even more relevant and easier... [...]

Practical Ecommerce contributor Matthew Umbro has published ‘Guide to Google Ads’ Automated Bidding Options’.This comprehensive guide will help you to gain an insight into the automated bidding options of Google advertising campaigns.Umbro says, “Automated bids in Google Ads remove control from advertisers and rely on Google’s algorithm for cost and performance. Google applies a variety of signals to do this.For manual bidding, advertisers can set bid modifiers by audience type, device, location, and time of day, as examples. But Google can automate bids by query, ad creative,... [...]

The latest post on ‘Mashable’ is titled “New Google+ Ads Won’t Run on Google+”.Todd Wasserman says, “Google is using its Google+ social network to create ads but not run them, the company announced on Monday.The “+Post” ads will run on Google Display Network, which includes 2 million sites. The ads look just like Google Plus posts but appear outside the network. For example, if you’re in the market for a minivan, you might see a Toyota ad pop up on AutoTrader or another car enthusiast site. In that sense, the units behave much like Facebook’s... [...]