Search Engine Journal is hosting a webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’ on Wednesday, June 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a live presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize based on actual revenue. How the Google Click Identifier (GCLID)... [...]

Google Small Business has published a new video case study on ‘How Zoe Financial uses Google Ads & HubSpot to Find the Right Customers’. The Google team says, “Zoe Financial, a New York-based wealth planning platform, used Google Ads and HubSpot to better understand the value of each lead and optimize their marketing spend to add more high-intent potential customers to their sales pipeline.”  [...]

Click-through rate, in general, is a ratio of clicks to impressions. So in Google Ads, an impression occurs when your ad appears on the SERP, and a click occurs when the person viewing your ad clicks on it. WordStream has published an article featuring 12 ways to improve your click-through rate in Google Ads. The WordStream team says, “There are a few approaches. The first is with your targeting. 1. Target the right keywords For starters, make sure you’re targeting the right keywords. Here are three types of keyword to focus on for higher click-through rates: Commercial intent keywords: Commercial... [...]

With well-designed Google ads, you can take your online holiday sales to a new level. Its time to start working on it. Practical Ecommerce contributor Matthew Umbro has shared five steps to prepare Google ads for 2022 holidays. He says, “We’re halfway into 2022. Now is the time to prepare Google Ads accounts for the upcoming holidays. In this post, I’ll list five steps to generate better results while streamlining management during the busy period. Set Up Enhanced Conversions The benefits of Enhanced Conversions are mainly to track conversions when cookies are restricted. By adjusting... [...]

Search Engine Land contributor Amanda AI has answered an important question related to Google advertising: What’s the biggest hidden secret in Google Ads? She says, “Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy and simple to use. However, in a world of smart and automated strategies, optimizing advertising campaigns that outperform the competition can be challenging. Can marketers influence a smart or automated strategy? The answer may surprise you. A “secret” or not well-known tactic when it comes to Google Ads is... [...]

Google has published a new guide ‘Drive sales, leads and web traffic with Video’ to help marketers get the most from their websites. The Google Ads team says, “People are turning to digital platforms like YouTube for shopping inspiration and product discovery. In fact, 70% of viewers say they’ve purchased products they found on YouTube. Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something... [...]

Advertising on Google helps you extend your online reach and make more sales online. By tapping in the most popular ad formats, you can make the most of your advertising efforts. Koozai contributor Ellie Spinks has published an article highlighting 10 reasons your Google ads aren’t showing. She says, “Looking for your ad but can’t seem to find it showing anywhere? Today I am going to talk your through 10 reasons why your Google Ads might not be showing and what you can do to start seeing them again. 1. Campaigns/Ad Groups/Keywords/Ads are paused The first step to check is that you have... [...]

By building effective Google advertisements, you can grow the chances of conversions. PPC Hero contributor Khushboo Aulakh has shared an article highlighting two ways to find missing search terms for Google ads. She says, ” Google Ads reduced visibility for search terms in September. Most advertisers are reporting a 20% drop in the number of search terms being reported. There are two workarounds to this, and if you have auto-tagging enabled in your Google Ads account, you can find the missing search terms in Google Analytics. Here’s how: Using vLookup to compare queries in Google Ads... [...]

Google’s responsive search ads allow advertisers to create ads that adapt to show more text—and more relevant messages to their customers. To make this ad format better, Google has added three new features to it. The Google Ads team says, “Responsive search ads use machine learning to deliver relevant messages to potential customers. In fact, advertisers who add responsive search ads to their ad groups see up to 10% more clicks and conversions.1 To help you engage consumers more effectively, we’re introducing new features to make responsive search ads even more relevant and easier... [...]

Practical Ecommerce contributor Matthew Umbro has published ‘Guide to Google Ads’ Automated Bidding Options’. This comprehensive guide will help you to gain an insight into the automated bidding options of Google advertising campaigns. Umbro says, “Automated bids in Google Ads remove control from advertisers and rely on Google’s algorithm for cost and performance. Google applies a variety of signals to do this. For manual bidding, advertisers can set bid modifiers by audience type, device, location, and time of day, as examples. But Google can automate bids by query, ad creative,... [...]