Two Ways to Find Missing Search Terms for Google Ads
By building effective Google advertisements, you can grow the chances of conversions.
PPC Hero contributor Khushboo Aulakh has shared an article highlighting two ways to find missing search terms for Google ads.
She says, ”
Google Ads reduced visibility for search terms in September. Most advertisers are reporting a 20% drop in the number of search terms being reported.
There are two workarounds to this, and if you have auto-tagging enabled in your Google Ads account, you can find the missing search terms in Google Analytics. Here’s how:
Using vLookup to compare queries in Google Ads vs. Google Analytics
In your Google Ads account, go to Search Campaigns > Search Terms. You’ll notice the total search terms reported.
Make sure the date ranges are the same for your Google Ads and Google Analytics views. In Google Analytics, go to Acquisition > All Traffic > Source/Medium. Click on google / cpc”.
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