eMarketer team says, “Feeling fuzzy on the latest progress on the cross-device targeting front, or hoping to get a pulse on what’s in store for 2017? Register here for a complimentary eMarketer Webinar, Cross-Device Targeting—What to Watch for in 2017. Key topics will include:How the cross-device conversation is changing from one of device matching to one of identity matchingWhy building a richer audience profile that factors in TV and offline data is a mustOutlook for 2017: Better ad creative, push for measurement integration and more”.Webinar DetailsOrganizer:  eMarketerKey... [...]

eMarketer team says, “Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Register here for a complimentary eMarketer webinar, Account-Based Marketing—Beyond the Hype, to learn:What account-based marketing involvesWhat’s different about account-based marketing now that marketers have a tech stack at their disposalHow marketers are using data to inform their account-based effortsHow account-based marketing helps marketers and sales teams... [...]

eMarketer team says, “A typical brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more accurate insights about how best to encourage sales from existing and new customers.Register here for eMarketer’s complimentary webinar to learn:– What marketers are doing with predictive models– How many companies have moved toward predictive marketing, and how far along they are– What the return... [...]

eMarketer team says, “eMarketer expected a strong 2015 holiday season for ecommerce and total retail sales. In eMarketer’s upcoming webinar, Lessons from Holiday Shopping 2015—What You Need to Know for 2016, we’ll take a look at the final results and review what retailers need to know about changing consumer behaviors to keep up in 2016.Register here for this complimentary eMarketer webinar to learn:– How the overall retail sector performed during the 2015 holiday season– Why experiential gifts were one significant holiday trend of 2015– How consumers used their... [...]

eMarketer team says, “Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Register here for a complimentary eMarketer webinar, “Mobile Advertising—5 Things You Need to Know Now,” to learn key facts and trends about the state of mobile advertising:Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channelWhat opportunities lie in location-based marketing beyond geofencingWhy marketers need to embrace ad IDs and cut the cookie cordWhich metrics to monitor... [...]

eMarketer team says, “The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Register here for a free eMarketer webinar to learn about how mobile’s evolving role will affect how brands reach B2B buyers and decision-makers in 2016.The six trends will encompass these key questions:How is mobile’s role in the workplace evolving?How are B2B buyers and decision-makers using mobile to research purchases?What are the top ways B2B marketers will use mobile in 2016?To use mobile effectively, what challenges... [...]

eMarketer team says, “The webinar will address these key trends:What does the increase in sales on smartphones mean for retailers?What are the differences between shopping on desktops, tablets and smartphones?How are marketers improving search and other user experiences to drive mobile sales?What role do apps play in the mcommerce ecosystem?”.Webinar DetailsOrganizer:  eMarketerKey Speaker: Yory WurmserTopic: Six Trends in the Shifting World of McommerceDay/Date: Thursday, July 9Time: 1.00 pm ET – Time Zone ConverterRegister for webinar details.‘Six Trends in... [...]

eMarketer team says, “You’ll learn:Why marketing technology is becoming a strategic core competency for brandsHow marketers are becoming smarter at buying technologyWhy the idea of the marketing cloud is so attractiveHow marketers are working with IT to deal with data and security issues”.Webinar DetailsOrganizer:  eMarketerKey Speaker: Bryan YeagerTopic: Marketing Technology—Nine Important Trends for Brands and AgenciesDay/Date: Thursday, July 23Time: 1.00 pm ET – Time Zone ConverterRegister for webinar details.‘Marketing Technology—Nine Important Trends... [...]

eMarketer team says, “The webinar will address these key trends:What does the increase in sales on smartphones mean for retailers?What are the differences between shopping on desktops, tablets and smartphones?How are marketers improving search and other user experiences to drive mobile sales?What role do apps play in the mcommerce ecosystem?”.Webinar DetailsOrganizer:  eMarketerKey Speaker: Yory WurmserTopic: Six Trends in the Shifting World of McommerceDay/Date: Thursday, July 9Time: 1.00 pm ET – Time Zone ConverterRegister for webinar details.‘Six Trends in... [...]

Sonia Simone says, “I’d love it if you joined me and Chris Garrett for a free session on the mistakes people make when they’re putting together a product to sell online.Chris and I have taught a lot of folks how to reach their business goals, and we’ve seen certain patterns of failure show up again and again. We’ll show you how to avoid them — and be one of the ones who succeeds.We’ll be talking about:The approach most online entrepreneurs take — that almost always leads to failureThe best way to get out of analysis paralysis and start doingHow the “kitchen table in... [...]