‘Mobile Advertising—5 Things You Need to Know Now’ eMarketer Webinar February 4
eMarketer team says, “Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Register here for a complimentary eMarketer webinar, “Mobile Advertising—5 Things You Need to Know Now,” to learn key facts and trends about the state of mobile advertising:
- Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel
- What opportunities lie in location-based marketing beyond geofencing
- Why marketers need to embrace ad IDs and cut the cookie cord
- Which metrics to monitor and get the most out of mobile measurement
- Why creative is in crisis on mobile”.
Key Speaker: Cathy Boyle
Topic: Mobile Advertising—5 Things You Need to Know Now
Day/Date: February 4, 2016
Time: 1.00 pm ET – Time Zone Converter
Register for webinar details.
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