Email has been the longest used marketing tool that has worked for almost all the brands. There are several elements that help you strengthen your email marketing efforts. Marketing Land has published a two part series to help marketers make most from their email marketing efforts. The first part is titled Email’s humble beginnings and the birth of tracking pixels and the second part is Email trustworthiness: Here’s how to avoid looking like spam.This article series highlights some useful techniques to gain customer trust and make your marketing campaigns rewarding. You can read the article... [...]

Liz Willits says, “Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success.And yet, according to Forbes, less than 10 percent of companies use marketing automation.If you’re not already familiar with the benefits of email automation, it’s time to get on board. Automated emails are great for building a relationship with your audience, driving engagement and increasing conversions.Ready to find out how to get started with email automation? Read this post to get 6 easy steps.1. Start collecting subscribers.Before... [...]

Olivia Dello Buono says, “An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati, a message is five times more likely to be seen in an email compared to Facebook. Not to mention, email is 40x more effective at acquiring new customers than Facebook or Twitter.However, coming up with fresh and engaging content to send subscribers day after day, week after week and year after year can be harder than you think.Writer’s block happens to the best of us, but don’t get discouraged when you need some fresh ideas for your... [...]

Olivia Dello Buono says, “Marketing automation makes it a lot easier to engage and nurture your following. It also saves you a lot of time, which inherently saves you money and let’s you focus on the important aspects of running your business.I think it’s safe to say that automation is awesome.But that’s not to say that automation isn’t flawed. When done wrong, it can come off as cold and stale—and nothing is more off-putting than receiving messages from a robot.However, it doesn’t have to be this way. We teamed up with our friends at Zapier to talk about bringing some life... [...]

Liz Willits says, “Email blasts are dead.Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions.Does that seem like a contradiction? Let me explain by quoting AWeber’s founder and CEO Tom Kulzer:“If you learn anything about email marketing as a business owner, let it be this: You are not ‘blasting’ prospects and customers. You’re sending emails in order to make personal connections with people.”Email marketing, at its best, is about making connections with your audience. It’s not a “blast”... [...]

Sam Hollis says, “It’s been a few months since Google made an update that penalizes mobile websites that use certain pop-up forms (aka, interstitials) – an update that could lead to a decrease in rankings in Google search results.But for many businesses, the implications of this update went beyond their position in the SERPs. There was heightened concern over the impact on their email list growth, too.With 60 percent of online traffic coming from smartphones and tablets, mobile users represent a massive audience when it comes to list building.So what’s the status?Fortunately,... [...]

Monica Montesasays, “If you send an email out into the wild and don’t review the analytics, did it really happen?Of course it did! But it does make it difficult to know what kind of impact your email had. Did a lot of subscribers open it? Did they click any links? Did they make a purchase as a result?To answer these questions and discover if your emails are helping you connect with customers and grow your business, checking the performance of your emails is essential. Like any other business strategy, analytics are the key to identifying success.Plus, your email analytics can tell... [...]

Olivia Dello Buono says, “Email marketing is one of the most effective channels for digital marketers and entrepreneurs. In fact, it’s a top priority: 73% of marketers say email marketing is essential to growing their business.When you think about it, email is really all about influence. We share content with our subscribers on a regular basis, weighing our influence into their decision to buy our product or service. Which is why we think following influencers is so important. The more you can learn and apply from them, the stronger your own email strategy will become.From content... [...]

Monica Montesa says, “Sending targeted emails to segmented subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to the Direct Marketing Association, targeted emails can drive up to 77 percent of your overall email ROI.It’s also why the AWeber team has devoted its time to developing new features that will help you send more targeted emails with ease.In just two weeks, we’ll be launching new updates to subscriber segmentation and tagging that allow customers to send broadcasts based on tags, create more advanced subscriber... [...]

Monica Montesa says, “If someone is interacting with your content, you know that you have a hot prospect on your hands. And when you’ve got a hot prospect, the last thing you want is for it to cool down.That’s why automated email campaigns (aka follow ups or autoresponders) can be so beneficial to your business. In fact, you may have already seen how creating campaigns can help ensure that you’re not missing out on key opportunities while you’re busy doing other things.For some, automated emails is the core of their business.“Email automation is the lifeblood to our businesses.... [...]