Julia McCoy says, “We all have one thing in common as marketers: we have goals to achieve.You could be looking for more social shares to increase your brand exposure, relevance, and reputation online. You want your social profiles to gain more visibility for increased social following.Or, you want Google to recognize your brand as authoritative in your niche market and rank your web pages highly in search engine results.We all want our content to generate more direct referral and organic traffic to your business website and more ROI. But, it’s worrisome and frustrating when this... [...]

Becky Wu says, “There’s nothing more important than the opinion of the masses when it comes to marketing. After all, without the approval and buy-in of the public, it would be hard to get any product or concept off the ground.But when it comes to getting these opinions, companies are becoming spoiled with choices do you go with the latest tech to help you check digital analytics?Do you set up a complicated system to check for behavioral data? Or do you go with the familiar stalwart of any research company: surveys?It may not be seen in print as much anymore, but survey data is alive... [...]

Jean L. Serio says, “With 100 million daily users and everyone from teens to Millennials and seniors uploading and viewing photos and videos, it’s easy to see why Instagram is no longer simply considered “one to watch”.The fact is, Instagram is now a full-scale social network. And a force to be reckoned with.Furthermore, as of 2015, Instagram is the “king of social engagement,” delivering 29 percent more engagement than Facebook and 60 percent more than Twitter, says Nate Elliott of Forrester Research.Their research evaluated 11.8 million user interactions... [...]

Shane Barker says, “Have you tried to market your brand through influencers? Maybe you’ve failed to see positive results from your influencer marketing campaign.Or maybe you’re just new to this marketing method and you want to know how to make it work for you.There are several types of influencer marketing campaigns and the important thing is to find one that’ll be perfect for your brand and audience.Let’s first take a look at how exactly brands use influencer marketing based on an Augure study. The study shows that 93 percent of marketers report increased visibility from influencer... [...]

Abdullahi Muhammed says, “Online marketing is the main avenue for most businesses to get their messages out into the world.The statistics in 2016 reveal that digital ad spending will surpass TV ad spend, which is a major milestone that has been coming for years.In order to stay on top of the game, businesses have to be aware of the latest trends within online marketing. They have to know what they have to do in order to stay ahead of the competition.This article is going to show you some of the online marketing trends you have to leverage this year.1. Facebook Advertising Is Not an Added... [...]

Genia Stevens says, “Brands that run a successful blog will have a community of readers who are engaged with their content.Having dedicated readers can increase traffic, generates leads, boost SEO rankings, generate revenue and even assist in brand management.The Bleacher Report is a good example of how a blog can evolve into a brand. The Bleacher Report went from a standard sports blog to a full-fledged company with a brand that has a cult-like following.Forbes contributor Aaron Kwittken says, [t]he site, which covers sports from all angles, has grown to reach more than 60 million unique... [...]

Kristina Jaramillo says, “Recent research shows that most LinkedIn programs do not drive revenues.In fact, studies show that only 1 in 5 sales, marketing and business leaders are able to clearly demonstrate a social media ROI.I believe this is because these leaders are focused on brand awareness, brand engagement and the top of the funnel.LinkedIn marketing is simply becoming a numbers game. My recent LinkedIn marketing study shows this.I asked sales and marketing leaders as well as some well-recognized, trusted social media marketing experts and firm owners: What metrics are most important... [...]

Micah Pratt says, “Each year entrepreneurs, marketers, business owners, and more anxiously await the release of the Mary Meeker’s Internet Trends Report.And while the 2016 report shows that our global economic growth has slowed and that garnering new Internet users in more developed countries has become more difficult, it’s quick to point out that opportunities do exist.Here is how business owners and entrepreneurs can take advantage of these opportunities.If You Aren’t Investing in Mobile, You Are Quickly Falling Further BehindInternet advertising in the United States has seen... [...]

Jerry Low says, “Reduce, reuse, recycle. The three R’s have been pounded into your head since birth.You’re supposed to do everything in your power to reduce your carbon footprint, but you don’t give much thought to your digital one.What if you could put the three R’s to good use with regard to your blog? You can, as long as you create evergreen content. Let’s look at some of the ways you can incorporate the three R’s into your content to drive more traffic.1. Write a Two-ParterYou can live the Hollywood life and write a sequel. Do you really think that the world needed a... [...]

Aqib Nazir says, “Getting high traffic on a post is every blogger’s dream, but not every blogger does it the right way.Blogging is not a get-rich-quick scheme—it requires patience and persistence to build a successful blog.Famous bloggers like Neil Patel, Pat Flynn and Dareen Rowse didn’t build an online empire overnight. It took lots of hard work and patience to reach to a level where they are now.Being a blogger is easy, but being a successful blogger requires some elbow grease. One of the biggest challenges all bloggers face is how to get traffic to their blog.I struggled... [...]