Christine James says, “Ever tried using a screwdriver to hammer in a nail? You might be surprised how often I see people using similar techniques when trying to market their business today.There are literally hundreds of ways to market yourself online. With so many tools in your marketing arsenal, it can be difficult to decide which one to use.If you do not fully understand each tool, and what they are best at, you will end up wasting time on the wrong thing.We have all been frustrated after a miserable failure. How many of those were doomed from the start?I have tried almost every thing... [...]

Jaykishan Pnachal says, “It is an undeniable fact that technology has and is continually changing the way we do business, and has made its impact on digital marketing as well.In fact, it has brought digital marketing a long way and its future looks bright.However, many a time, novice marketers fail to realize just how much and how often technology is changing.This can cost businesses as marketers have a tough time keeping up with the changing trends. This, often proves to be their biggest marketing mistake.It doesn’t take long for a marketing strategy to become outdated. This makes... [...]

Sheen White says, “If you’re at all in tune with what’s going on in the world of social media, chances are you heard that Twitter will be making some major changes to its platform, such as adding an algorithm to its timeline and increasing the character limit from its iconic 140 characters to 10,000.While rumors of a Twitter algorithm have been going around for years, the news that Twitter would be substantially increasing its character limit was completely unexpected and met with largely negative reactions”.Twitter Identity Crisis? What 10,000 Character Limit Could Mean for Social... [...]

Matt Byrom says, “There are so many marketing channels available for you to connect with your consumers: TV, print, email, content, social. The list goes on.While this is great for exposure, it can be difficult to know where to allocate your budget, and more importantly, just how much of your budget should go on marketing.Marketing spending appears to be on a dramatic upward curve, particularly for video marketing, with 91 percent of businesses saying they plan to increase or maintain their spending on video in 2016.But, spending is dependent upon many individual factors, so it is difficult... [...]

Jawad Khan says, “In the last year, more than 61 percent of U.S. consumers made a purchase based on a blog post.82 percent of consumers enjoy reading relevant content on blogs and more than 70 percent of consumers learn about a company through its blog rather than paid advertisements.Countless studies have shown that content marketing is one of the cheapest and most effective ways to build a strong brand image, establish long-term customer relationships and boost sales.However, a major reason why many brands fail, to maximize the ROI on their content marketing efforts, is lack of focus.Instead... [...]

Bryan Robinson says, “Click here. Ohhh go on…Wait, don’t leave.Do you struggle to get people to click on your call-to-action?Whether it’s to sign up for your newsletter, download an e-book, register for an account, or buy your products, it’s quite a task convincing people to click on that all important button, but it’s not an impossible one.Take a look at these four steps on how to create a highly converting CTA.1. Choose the Right ColorThere’s a lot of debate surrounding color choices and how this can have an influence on purchasing decisions.Ultimately... [...]

Andy Beohar says, “Social media is an excellent source for lead prospecting, but as with any marketing strategy, you’ll have to do proper research and planning so you are your maximizing your efforts.Start by looking at the networks that best represent your customer base rather than trying to cast a wide net.For instance, B2B companies may find that the professional focus of LinkedIn’s platform is more effective in generating leads for them than Pinterest.That being said, you should have a presence on as many networks as possible. Just be sure you are putting the most time and resources... [...]

Taylor Tomita says, “The definition of link building has always been the same, but the process of acquiring these links has changed vastly in the recent times, just like many other things have changed over the past few years.Being able to explore an underground park or travel from place to place on the beloved hoverboard scooters are opportunities that have arisen in the last year alone, and among these changing times is the seemingly-endless world of link building in search engine optimization (SEO).Are you still doing the same link building you were doing last year, or the year before... [...]

Lucinda Watrous says, “As a business owner looking to gain traction from Internet marketing, you may hear lots of jargon phrases being thrown around, namely SEO friendly and SEO strategy.These are two key parts of getting noticed online, and while the two may sound similar, they are different things that work together to bring your website in front of your customer’s eyes.Below, we break down the key differences, why they matter and how to execute. SEO Friendly: Easy for the Search Engines to ReadWhat you and your website visitors see is completely different than what a search engine... [...]

Mari Smith says, “If you’re trying all you can to drive reach and engagement on Facebook, there’s something we need to tell you: third party tools could seriously hurt your efforts. In 2015, the amazing folks at BuzzSumo analyzed 500 million Facebook posts and found that posting through third party tools can result in up to 89.5 percent LESS reach and engagement. Ouch!The best way to avoid limiting your reach is to post natively through your Facebook page itself. Thanks to the scheduling features, you can plan and set everything in advance, much like you would in a third party... [...]