Business.com team says, “One-in-five mobile users rely on voice search to find information or control their device, according to a Global Web Index study.It makes sense considering that mobile usage frequently occurs in environments that make typing and looking at a screen difficult and even, in the case of driving in particular, downright dangerous.Younger users, who comprise the largest market segment for mobile use, are also more likely to find typing time-consuming, preferring instead to “talk to their phones” as an easier, faster, and more intuitive way to communicate.Indeed,... [...]

Darin Reffitt says, “Love them or hate them, one thing is certain: hashtags have expanded well beyond Twitter and are now omnipresent in our lives.Movie previews end with them, reality shows encourage us to vote for winners with them, and every sports, entertainment, and political scandal spawns them. Their popularity has only increased as they’ve spread beyond Twitter and onto most social platforms, including Facebook, Instagram, Tumblr, and Google+.They’ve polarized voters, organized protesters, and unified concerned citizens around the world in the wake of global disaster.Not bad... [...]

Matt Byrom says, “We all know, and agree, that watching a video is preferable to reading a stream of copy.Where both text and video are available on the same web page, 69 percent of users would prefer to watch video to learn about a product or service.If we can learn something new or get the information we need in a quicker way then we’ll always take that option, and video provides this option.This is no different when it comes to email. In fact, using the word video alone in an email subject line can boost open rates by 19 percent and then if there is an actual video within the... [...]

Fergal Glynn says, “Today’s enterprises tap into data to drive decision-making for practically every strategic move, but are they using data to power their content marketing efforts?While some marketers use data to identify trending topics, monitor engagement, and track performance, data should play a role in every facet of content creation and promotion for every marketer.Here’s why it’s important—and how to integrate it into your efforts. Using Data to Identify the Best Keywords and TopicsThere are a variety of tools you can use to identify popular keywords that your... [...]

Mike Wood says, “Online promotions, the Holy Grail for retailers. A great tool to attract customers and earn their business.If you sell a product or service online, then you need to make sure you understand online promotions and how they can impact your business.What I’m talking about here are online promotions, not promoting yourself online.This falls into the advertising category of marketing while the latter is more branding”.Sale Inside: How Retailers are Using Online Promotions to Dominate SalesBusiness.com [...]

Tommy Wyher says, “Are you finding it difficult to communicate effectively online? If so, you should consider using the latest video technologies to solve this problem.The latest video technologies allow companies to interact with a wide range of audiences, like never before.Below are some of the most effective ways video technology can help your online business.Related Article: Press Play: The Evolution of Video MarketingCreate a Greeting VideoA greeting video is the perfect solution if you want to introduce yourself, your business and the products and services you have to offer to... [...]

Ann Smarty says, “In most cases, rebranding is really the last resort a business would turn to but sometimes there’s no way to do without it.It could be due to expanding your business beyond the narrow niche your current brand name reflects.Or it could be due to a huge reputation management crisis which is something that has become very common in the era when one tweet can ruin one’s whole life.A single event or mistake can have lasting consequences. Sometimes it isn’t even your mistake, but you are caught in the crossfire.When that happens, rebranding can be your best... [...]

Faizan Raza says, “Around 95 percent of companies have a template set for their sales pitch:“We are XYZ company. We have shops everywhere. We offer great products or services. We are an innovative, award-winning business that clients love.”If this sounds familiar, then your pitch is landing on deaf ears.Worse, your generic pitches may be decreasing your chances of making sales by irritating 59 percent of your prospects.Therefore, you need to drop your current pitch and create one that delivers better results and happier clients.5 Components of a Successful Sales PitchContrary to... [...]

Fergal Glynn says, “Forrester analyst Sheryl Pattek, with David M. Cooperstein and Alexandra Hayes, urged B2B marketers to rethink their approach to marketing back in February 2013 in a Forrester report, “Rethink Marketing In The Buyer’s Context.”The report defines a framework for understanding the relevance of the customer journey and the need to adapt to changing customer demands and evolving buying journeys through a customer-centric approach to marketing with strategies mapped to the buyer’s journey”.Close More Deals with Content Created and Presented with PurposeBusiness.com [...]

Amie Marse says, “With such a focus on the customer moving into 2016, businesses are finding new ways to generate the specific content their customers are looking for.This is leading companies to get to know its customers better in order to provide information that aligns with customer interests and needs.Below are a few elements companies should work into their content management strategies for 2016.Know Your Customer’s StrugglesSometimes, too many options can stifle creative thinking. Some companies can relate by feeling overwhelmed with the amount of content they could write about.There... [...]