Appealing content helps you to improve your conversion rate and create more sales. Content marketing revolves around the creation, publication, and distribution of content your target audience is interested in. Besides content creation, the most important phase is widespread content distribution. It allows you to extend your online reach.Portent contributor Jeremiah Bratton has shared a guide to creating accessible web content. Bratton says, “This article covers a small set of general accessibility issues that are part of Web Content Accessibility Guidelines (WCAG) compliance. I will... [...]

NLP (Natural Language Processing) refers to automatic manipulation of natural language, like speech and text, by software. Google has been working to leverage efficient algorithms, neural networks, and graphical and probabilistic models for product development using NLP.MOZ team has published a new video ‘Better Content Through NLP’ featuring Ruth Burr Reedy.MOZ team says, “Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you’re writing can check the... [...]

To create innovative and interesting content you need to put your creativity at work. By understanding the needs of your customers you can craft content in a way so that it captures their interest. Business 2 Community contributor Chintan Zalani has shared five habits of successful content creators. You can adopt them to strengthen your content creation efforts.Zalani says, “If you’re writing or creating content as a leisure activity, then you’re cool, and the habits in the article are not essential for you.However if you want the content to pay your bills (including new brands starting... [...]

We recently shared six steps to make your blog posts popular. The Blogging Wizard contributor Adam Connell has shared some useful tips to help you make your blog more effective by creating persona-driven content .Connell says, “Before we go into what makes persona-driven content, you need to create a persona for your ideal reader. Or several – that’s up to you. But let’s stick to one to start with.What exactly is a persona?A persona is a snapshot of your ideal reader. Some refer to it as an avatar.This persona will include details about the challenges your ideal reader will face,... [...]

Graphics are very important for making your content presentable. Pictures that sync with the ideation of your content help you easily and closely connect with the audiences. The Search Engine Journal contributor Brad Smith has shared four ways to help you choose right images for your next blog post.Smith says, “Before starting to add images to your next post, first consider yourtarget audience in detail to understand what they expect, want, and what can be directly applied in their day-to-day as efficiently as possible.Now, let’s go over some surefire ways to pick memorable images... [...]

Content creation is a challenging job as you need to venture into the creative dimensions to make your content stand out. To help content marketers enhance the quality of their content, the Content Marketing Institute contributor Ahava Leibtag has shared seven useful strategies based on song writing. Leibtag says, “Here are seven songwriting secrets that will help you make your content stronger.1. Storytelling structureWriters know strong stories capture audiences and bring concepts to life. Sometimes it’s hard to suss out how to tell a story in a way that will achieve the goal –... [...]