NLP (Natural Language Processing) refers to automatic manipulation of natural language, like speech and text, by software.

Google has been working to leverage efficient algorithms, neural networks, and graphical and probabilistic models for product development using NLP.

MOZ team has published a new video ‘Better Content Through NLP’ featuring Ruth Burr Reedy.

MOZ team says, “Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you’re writing can check the boxes for both man and machine?

In today’s Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike”.

Better Content Through NLP (Natural Language Processing)


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