Mohammed Ahmed says, “Email opens. Click-through rates. Traffic to your website. These are a number of different ways in which you can track email performance. And while each of these statistics tells a different story, overall you want these numbers to validate one assumption: that you have good subscriber engagement. Yes, engagement is important for a variety of reasons like increased return on investment and traffic to your website. But it could also have a big impact on your overall email deliverability, and whether or not your emails continue making it to the inbox. How engagement and... [...]

Brandon Olson says, “Running a successful business involves more than just promoting and selling a product. For your company to thrive, you must establish relationships with customers that continue after the sale. Email newsletters can help you connect with your customers. To be effective, newsletters must be carefully crafted and offer something of value to your customers. Today’s consumers are highly selective about the emails they read, but crafting your newsletter around their needs will lead to more opens, more sales and happier customers. To create a newsletter that delivers the results... [...]

Brandon Olson says, “You’ve poured your heart into creating the perfect incentive to attract subscribers andbuild your email list. Now the only thing between you and greatness is your sign up form. While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams, “Click me!” I’m talking about your call to action (CTA) button. It’s the last step that stands in the way of having a thriving email audience. When building an email audience, your call to action (CTA) on your sign up form can make or break... [...]

Andy Obusek says, “Whether blogging is the heart and soul of your business or just another channel through which you communicate to your audience, you know it’s a great way to keep your community and email list engaged. But as with anything you do, there are ways of making the process more time-efficient, and less frustrating. Now, you may have some not-so-fun memories of times when you’ve wrestled with formatting a blog post in your platform’s WYSIWYG (“What you see is what you get”) editor to get it to look just right. Or maybe you’re the type who spends hours writing HTML... [...]

The latest article on HubSpot blog is titled “100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier”. Corey Eridon says, “Today, we launched a new offer that I’m really excited about — an in-depth compilation of ways to be a better content creator, sourced from the people that create content every day. We released it because we hear almost every day that content creation is really difficult: whether it’s writing website copy, crafting social content, or writing whitepapers and ebooks. The one area of content creation I hear the most pushback... [...]

Denise Wakeman’s latest blog post is titled “Free Class – How to Build a Website without a Webmaster”. [Denise Wakeman’s Blog] […]  [...]

Denise Wakeman’s latest blog post is titled “POLL: How do you feed your blog posts to Facebook?”. [Denise Wakeman’s Blog] […]  [...]

The latest issue of ‘EWP’ eZine has been released. The featured article is titled “5 Ways to Improve an Old Blog Post”. [eZine] […]  [...]

Denise Wakeman’s latest blog post is titled “Join the Business Blogging Extravaganva This Week!”. [Denise Wakeman’s Blog] […]  [...]