‘Why Your Website is “Upside Down” – And How to Optimize It’ Webinar 2.00 PM ET [Webinar]
The Marketing Dive team is hosting a webinar on ‘Why Your Website is “Upside Down” – And How to Optimize It’ on Thursday, April 18 at 2.00 PM ET.
This webinar will be presented by Erin Jaeger, Director, Product Marketing, Yext and Jaci Kent, Product Marketing Manager, Yext.
The Marketing Dive team says, “The popularity growth of third-party websites, voice assistants, maps and apps means that customer acquisition no longer starts with your website’s homepage. By the time a consumer lands on your page, they’re prepared to take action and expect your website to provide a rich, specific answer.
In our webinar “Why Your Website is ‘Upside Down’ – And How to Optimize It,” we’ll identify and explain the new customer acquisition funnel. We’ll discuss:
- The role of landing pages in the new funnel
- Why AI-ready pages customized for your brand are so important
- Tips on optimizing your landing page to serve as a bottom of the funnel tactic”.
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