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Patricio Robles says, “Online dating services might not seem like ideal platforms for marketing. After all, many are monetized primarily through paid subscriptions, and users, for obvious reasons, are probably more focused on finding a date than clicking on ads. But in recent years, brands have found ways to insert themselves into the online... [Read more]

Leo Welder says, “Just a few weeks ago, Microsoft made company history by announcing a $26.2 billion LinkedIn acquisition. The deal is Microsoft’s largest to date and has sparked nonstop speculation in its wake. What changes will be made to the Internet’s largest professional networking interface? As the deal will not officially close until... [Read more]

Nash Riggins says, “When it comes to the realm of online advertising, Google AdWords is the undisputed king. Over the course of the last decade, Google’s Pay-Per-Click service has made it simpler than ever for small businesses to expand their digital profiles. AdWords helps companies to track down likely consumers, enhance their marketing reach... [Read more]

Stephanie LeVonne says, “Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are... [Read more]

Facebook has maximized the potential for “birds of a feather” interaction with the inclusion of Facebook Groups in its services. A Facebook Group can be set up by any Facebook subscriber around any topic of interest. The group creator determines who is allowed to join the group and then manages group interactions. Because groups are associated... [Read more]

Stela Yordanova says, “Many B2B marketers have unique challenges when it comes to measuring digital marketing performance. Difficulties include long sales cycles, complex products and services and multiple influencers and decision makers. How can B2B marketers best use Google Analytics to improve website performance and marketing results? In this... [Read more]

Nick Berber says, “Over the next few weeks US voters will focus on Hillary Clinton, Donald Trump, and their running mates at the Republican and Democratic National Conventions. Their messages will carry well beyond traditional TV with the help of livestreaming. The Republican National Convention in Cleveland will provide a 360 livestream. This... [Read more]

Alok Chowdhury says, “It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. With 74% of business buyers conducting... [Read more]

Tom Capper says, “Sampling is a process used in statistics when it’s unfeasible or impractical to analyse all the data that exists. Instead, a small, randomly selected subset is used to keep things manageable. Many analytics platforms use some sort of sampling to keep report loading times in check, and there seem to be three schools of thought... [Read more]

Courtney Eckerle says, “Marketers can learn a lot from Pokémon GO, and it call comes down to one mantra: Gotta catch ‘em all. Except in our case, we’re talking about our customers. While not everyone can create a social phenomenon out of their product, you can definitely capitalize on one to pique your customer’s interests and stay top... [Read more]

Michael says, “Whether you are a beginner or an ace writer, it’s always a wise decision to refresh our writing skills by reading writing tips and tricks. In this blog, we will share top eight essentials for a successful email newsletter along with its implication. 1. Creative, yet creative Subject Lines Most of the email recipients do a quick... [Read more]

Nikki Gilliland says, “According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists. Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. And to truly connect, this experience must be meaningful. That’s... [Read more]