Latest News
‘Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach’ – Marketing Land
Tim Peterson says, “Facebook has sent out a warning to advertisers: cut down the time it takes to load your web pages or we’ll cut the reach of your ads.Facebook plans to start considering how long it takes a link brands include in their ads to load when it decides whether to show that ad to someone, the company announced on Wednesday.The... [Read more]
‘How to Breathe New Life into Your Online Content Archive’ – Copyblogger
Chris Ducker says, “In this episode of Youpreneur FM, Chris dives into the topic of making the most out of your online content archive by repurposing content to help you reach your followers in new ways.We’ve all been there before. You work hard on creating a solid blog post, you feel a rush of pride as you hit “publish” and share it with... [Read more]
‘A closer look at the National Trust’s content strategy’ – Econsultancy
Nikki Gilliland says, “Last year, we gave you eight reasons why the new National Trust’s website is funkier than the average.With its stunning visuals and personal tone of voice, it’s certainly an impressive relaunch.But how exactly did the organisation manage such a big overhaul of its content?We recently sat down with Tom Barker,... [Read more]
‘Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign’ – MOZ
Andrew Choco says, “Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results.We’ve tried this tactic before at Directive Consulting,... [Read more]
‘Why it’s time to re-evaluate your AdWords account structure’ – Search Engine Land
Frederick Vallaeys says, “We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of enabling new opportunities, but it’s bad news if you thought your account was perfectly structured.While each new feature will work just fine with your current account structure, your setup may... [Read more]
‘The NFL and Snapchat Partner Up for Audience Engagement’ – Business.com
Anthony Carranza says, “The sports entertainment industry and the social media landscape have come together at an innovative point in time.When you discuss the National Football League (NFL) it has remained a successful enterprise and a lucrative sport to broadcast independent of the mediums or platforms available today.Unlike other struggling... [Read more]
’10 Social Media Posts That Deserve a Place in Your Content Calendar’ – Entrepreneur
Andrew Raso says, “From solo entrepreneurs to Main Street businesses and multinational brands, marketers at all levels struggle with finding new ways to keep their followers’ attention. I often see brands fall into the habit of posting repetitive types of content. This usually leads to a sharp drop in engagement.Your followers need variety.... [Read more]
‘How Digital Asset Management Can Make a Big Impact on Your Content Marketing’ – CMI
Cathy McPhillips says, “Many companies producing great content at a consistent pace soon face a predicament — they have so much content that they:Don’t know or remember everything they haveCan’t track down content assets efficientlyStruggle to collaborate with others involved in the processAren’t leveraging existing content for reuseEnter... [Read more]
‘Get Your Seattle Exploration on at MozCon 2016!’ – MOZ
Eric Enge says, “MozCon is fast approaching us! On September 12-14—just two weeks away—1,400 online marketers will descend on Seattle, ready to learn about SEO, content, Google Tag Manager, conversion rate optimization, and so much more. We’ve got fewer than 60 tickets left, so grab yours now.If you haven’t done so, check out... [Read more]
‘How The Financial Times is dealing with the problem of ad blocking’ – Econsultancy
Nikki Gilliland says, “According to the IAB, around 26% of people now use ad blockers while browsing on desktop. We recently spoke with Sacha Bunatyan, Global B2C Marketing Director at The Financial Times, to hear how the publisher is tackling the problem.The FT’s innovative approachWhile some sites have started to completely block... [Read more]
‘5 Keys to Successful Selling for the First-Time Sales Rep’ – HubSpot
Dan Tyre says, “There’s no such thing as a born salesperson. Great sales reps make it look easy, but superior performance usually indicates that a salesperson has taken the time to hone their skills and is constantly iterating to better help their prospects.Whether you’re a first-time rep or looking to get back to the basics, these five... [Read more]
‘Facebook is trying to make its coupon product, Offers, a bigger deal’ – Marketing Land
Tim Peterson says, “When Facebook introduced Offers in February 2012 for brands to distribute coupons on the social network, it was more or less a me-too product. Now Facebook is trying to make it more of a Facebook product.Facebook is updating its four-year-old Offers product to make it easier for people to see, save and use these coupons,... [Read more]
