‘The NFL and Snapchat Partner Up for Audience Engagement’ – Business.com
Anthony Carranza says, “The sports entertainment industry and the social media landscape have come together at an innovative point in time.
When you discuss the National Football League (NFL) it has remained a successful enterprise and a lucrative sport to broadcast independent of the mediums or platforms available today.
Unlike other struggling media industries (newspapers, magazines, radio stations, etc.) sports continues to sell no matter the economic realities. What has also become extremely popular with handheld devices is the use of social media networks like Snapchat and company. As reported, the NFL and rising social media site, Snapchat, will provide unique coverage or footage on the Discover page for the platform making this the first sports league to join this channel“.
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