Latest News
‘A 5-Step Framework for Selling on Social Media’ – Entrepreneur
Ian Cleary says, “How many of you are frustrated with the time you spend on social media compared to the results you get? Social media is continuing to grow, with more platforms and more users.But spending all that time on social media channels needs to have a clear impact on revenue.People are not comfortable buying products on services on... [Read more]
‘Twitter’s Periscope tests adding pre-recorded video, graphics to live broadcasts’ – Marketing Land
Tim Peterson says, “Periscope appears to be stepping up its live streams’ production quality in order to keep step with Facebook Live.On Thursday, popular Periscope broadcaster Alex Pettit posted a Periscope stream that incorporated pre-recorded video and graphics during the live broadcast, as spotted by Mashable’s Sam Sheffer. That seems... [Read more]
‘Four key talking points from our mobile marketing roundtable’ – Econsultancy
Rob Thurner says, “I recently hosted an Econsultancy roundtable discussion where senior client-side marketers shared their successes and challenges in regards to mobile marketing.The roundtable was subject to the Chatham House Rule so attendees will remain anonymous.However I can say that the session was joined by marketers from a variety of... [Read more]
‘Data Visualization 101: How to Choose the Right Chart or Graph for Your Data’ – HubSpot
Jami Oetting says, “You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on.When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming. What... [Read more]
‘Social Media Mistakes: What Brands Should Do to Avoid Epic Fails’ – CMI
Jonathan Crossfield says, “I woke up this morning with a sense of anxiety familiar to most writers — one that only comes from an impending deadline and absolutely no idea what to write. And then I switched on the TV to see that Prince had died.Even while reaching for the iPad I knew there would be plenty of material to enable me to fill 1,200... [Read more]
‘Google introduces the ‘search live coverage carousel’ for real-time indexing & search results’ – Search Engine Land
Barry Schwartz says, “Google published on the developer site information about the search live coverage carousel, which lets publishers feed Google breaking content in real time that is related to live sports, elections and breaking news.This does seem directly related to the real-time indexing API announcement made at Google I/O in May by Richard... [Read more]
‘Pinterest will target ads to people who click on, save brand-related pins’ – Marketing Land
Tim Peterson says, “Pinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability for brands to retarget people who visit their sites and use their apps with ads on Pinterest, the company is now introducing a way for brands to advertise to people who click on or save brand-related... [Read more]
‘How to Match Your Sales Funnel to Your Content Strategy’ – Business.com
Amie Marse says, “The sales funnel is the process you want your customers to experience as they go from potential buyers to loyal shoppers.For years, the sales funnel has been at the heart of convincing and converting warm leads, yet many marketers don’t know how to use it to its full potential.Most companies miss an enormous opportunity... [Read more]
‘3 Ways To Grow Your Business With User-Generated Content’ – Entrepreneur
Sophia Wright says, “User generated content is the most important tool for businesses today. Allowing the brands to communicate and connect with their marketing audience through mimicking the user voice, UGC continues to make the brands seem much friendlier, relatable and altogether more distinct.Today the buyers have been expecting detailed... [Read more]
‘Spamhaus and email bombing marketing update’ – Experian Marketing Forward
Spencer Kollas says, “As many folks within the email eco-system probably know by now, Spamhaus, an organization known for compiling several widely used anti-spam lists, has been extremely active this week. Over the past week, Spamhaus has listed a number of potentially hazardous IP addresses used by some of the world’s largest email service... [Read more]
‘9 Ways to Grow Your Email List With Twitter’ – Copyblogger
Sam Hollis says, “So your email list is starting to grow, but you really want to really get the ball rolling.Have you considered Twitter as an opportunity to get even more email subscribers?Today, forty-two percent of people learn about products and services via Twitter, and forty-one percent provide their opinions. According to Convince and... [Read more]
‘Data Visualization 101: How to Choose the Right Chart or Graph for Your Data’ – HubSpot
Jami Oetting says, “You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on.When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming. What... [Read more]
