Latest News

Ann Smarty says, “Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition to in-depth niche research. Moreover, keywords are no longer the sole focus of rankings; search engine optimization now includes context, intent, location, authority, citations, etc. The tools... [Read more]

Jacob Baadsgaard says, “In 2014, a viral video depicted a scene that would have been hilarious, if it hadn’t been so sobering. It started with bystanders attempting to save a winter sledder, who had broken through the ice of a California lake. The rescue was so badly botched, that in the end, 11 more people had to be pulled from the freezing... [Read more]

Ben Davis says, “Colour plays an important part in web design and ecommerce. From little UX quirks and best practice, to stylish branding and aesthetics, I’ve rounded up 23 uses for colour in ecommerce. 1. Virgin America – green for validated fields Let’s start with something simple but beautiful. Upon validating my data entry,... [Read more]

Ginny Marvin says, “Google is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for AdWords text ads. Price extensions show as a list below the main ad copy on mobile. In the example from Google below, you’ll quickly notice how much real estate price extensions take up on mobile.... [Read more]

Aja Frost says, “When it comes to icebreakers, “describe yourself in three words” is by far one of the toughest. You’re a complex person, with unique ambitions, experiences, preferences, and traits — how are you possibly supposed to distill yourself down to three mere words? Unfortunately, get-to-know-you conversations aren’t the... [Read more]

Patricio Robles says, “Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime’s most lucrative businesses. In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud,... [Read more]

Liz Willits says, “As a professional consultant or expert, you work hard to educate others and help them develop their own skills. But you love every moment of it, because you get to share your passion and expertise with others who strive to learn more. And when you can do so by creating an online course, it removes all geographical and time barriers... [Read more]

Meera Kothand says, “Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead. 1.You dangle your lead magnet in front of the entire world You’re on a lead magnet promotion... [Read more]

Greg Gifford says, “If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be more successful with their clients. Instead of sharing a specific optimization tip or some fleeting shiny object, I try to stick more to the business or relationship side of things. This time, I’m sharing the most... [Read more]

Pratik Dholakiya says, “Customer service has always been a deal breaker or deal maker for most businesses. No matter how cool your products are or how many deals you offer, your customer service representatives will determine the sale at the final stage. It wouldn’t be too far off the mark to say that customer service affects the success, reputation,... [Read more]

Jason Abbruzzese says, “A positive thing to say for Yahoo: it has become consistent. The downside is that it has been consistently disappointing. Yahoo missed its profit projections in the second quarter of 2016, surprising just about nobody. The company’s stock barely budged in after-hours trading. The company’s revenue did surpass... [Read more]

Barry Levine says, “In the beginning, marketing automation platforms grew other channels and tools around their core of email marketing. The basic mode involved if/then rules: if a customer takes this action, show this response. But overlapping campaigns with if/then rules become very complicated very quickly, especially when you’re talking... [Read more]