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’10 Free eBooks For Your Small-Business Success’ – Entrepreneur
Entrepreneur team says, “If you build it, they will come.If you’re an entrepreneur who knows anything about business, then you know that this motto is worthless. There are many skills, factors, and resources that are necessary to getting a company off the ground and growing it into a success.Smart entrepreneurs also know they don’t know... [Read more]
‘Bill.com Introduces Digital Payments to QuickBooks’ – Small Business Trends
David William says, “Bill.com announced plans for a partnership with Intuit Inc. (NASDAQ: INTU), QuickBooks’ parent company, at the QuickBooks Connect Conference held this week in San Jose, Calif. The partnership will bring digital payments into QuickBooks Online and offer seamless online bill pay.“By building Bill.com’s trusted bill pay... [Read more]
‘Predictions 2017: A Year Of Action’ – Forrester Blogs
Cliff Condon says, “Your business model is under attack. And it’s not by your competitors. It’s under attack from your customers. Three years ago, Forrester identified a major shift in the market, ushering in the age of the customer. Power has shifted away from companies and towards digitally-savvy, technology-empowered customers. They now... [Read more]
‘5 Tactics for Short Emails that Pack a Punch’ – AWeber
Liz Willits says, “Sometimes, less is more. And when it comes to your email marketing strategy, this can absolutely be true.While some audiences love to receive a long, descriptive email, others may quickly become bored or overwhelmed by messages that contain a mountain of text.For these subscribers, a short, snappy, attention-grabbing email... [Read more]
‘Brand X: Why customer experience is a cloud marketing must-have’ – Martech Today
Brent Sleeper says, “It’s self-evident that designing and delivering a product or service that your customers want to use is the best route to business success. But the way marketers help companies get there has changed dramatically in recent years, as products and services increasingly live in the cloud of web and mobile apps.There was a... [Read more]
‘What advertisers should know from Twitter’s Q3 2016 earnings call’ – Marketing Land
Tim Peterson says, “Twitter’s third-quarter earnings report and corresponding call with analysts on Thursday covered a lot of things you probably already knew about the company. Its ad revenue continues to grow, but slowly. Its monthly audience continues to grow, but slowly. It still hasn’t turned a profit. Its ads are getting more engagements,... [Read more]
‘3 Ways to Make Sure Your Online Ads Aren’t a Turnoff’ – Entrepreneur
Andrew Chapin says, “Online advertising sucks.You already know the reasons why: First, there are the visuals: Most ads are ugly and interrupt the browsing experience — and then there’s what ads do to website-load times. Users do everything in their power to avoid those irrelevant, intrusive ads: Nearly 200 million people worldwide... [Read more]
‘4 Steps to Writing Killer Prospecting Emails’ – Business.com
Marc Wayshak says, “Your prospects receive hundreds of emails every day, and most of them get sent straight to spam. When your prospects scan their email inboxes, you only have a few seconds to win them over. They’ll glance at your email address, the subject line, and the first 50 to 60 characters of your email. Then they’ll decide: Read... [Read more]
‘Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More’ – HubSpot
Sophia Bernazzani says, “Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising.Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers.The... [Read more]
‘Marketing is failing at its top priority: Three findings from new research’ – Econsultancy
Arliss Coates says, “In new research, Econsultancy has discovered startling ways modern marketing is failing at what should be its top priority: Recognizing customers as individuals across devices and media.It began with a premise that won’t startle many data-weary marketers – that despite the assurances of the vendor community, achieving... [Read more]
‘Ready to Sell Your Products or Services? We’re Here to Help’ – Copyblogger
Sonia Simone says, “Hey there — welcome back to the Copyblogger Weekly!So, I’ve been known to lean a bit toward the “kumbaya” side of content marketing. (“Kumbaya” meaning, “Let’s all join hands and sing songs about our feelings!”)But I have bills to pay, just like you do. Selling is an integral and important part of business.... [Read more]
‘Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue’ – Marketing Land
Greg Sterling says, “This afternoon Google parent Alphabet delivered a strong quarter, beating Wall Street’s revenue and earnings expectations. Revenues grew at 20 percent year over year. Net income was $6.3 billion.Total quarterly revenues were $22.25 billion (ad revenues were $19.8 billion), while so-called “other bets” generated $197... [Read more]
