Andrew Raso says, “From solo entrepreneurs to Main Street businesses and multinational brands, marketers at all levels struggle with finding new ways to keep their followers’ attention. I often see brands fall into the habit of posting repetitive types of content. This usually leads to a sharp drop in engagement.

Your followers need variety. If you don’t mix it up a little bit, you’ll risk losing their attention permanently. To inject some diversity, start working these 10 social post structures into your daily content calendar.

1. Ask a question.

Everyone has an opinion, and social media culture empowers people to share theirs. The pros at Kissmetrics tell us that “question” posts get 100 percent more comments than standard social media posts. For example, you might get people talking by asking, “What was your biggest social media fail?”

Be mindful of the type of engagement you seek. According to data from HubSpot, these types of posts will net you more comments but tend to accumulate fewer likes and shares“.

10 Social Media Posts That Deserve a Place in Your Content Calendar

Entrepreneur


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