Latest News
‘How to Market Your Business With Instagram Stories’ – MarketingProfs
Lana Richardson says, “Like it or not, the way we use social media is changing. And Instagram knows it. The photo-sharing network recently launched its most significant and talked-about feature to date: Instagram Stories. It allows users to share—in a slideshow format—photos and videos that then disappear after 24 hours.Yes, you’re... [Read more]
‘The 5 Daily Habits of Highly Successful Business Bloggers’ – Business.com
Tony Messer says, “Do you want to be a better business blogger?The simple fact is that setting up a blog for your business is one of the smartest moves you can make.Why? Because content is the future of online marketing and businesses that are creating andpromoting content on their blog on an ongoing basis are building a long term advantage... [Read more]
‘5 Content Strategies That Will Always Work’ – Entrepreneur
Josh Denning says, “According to a recent survey by Demand Gen Report, 47 percent of B2B buyers consume three to five content pieces before engaging with a salesperson. Yet, more than 70 percent of marketers lack a consistent or integrated content strategy.What about you? Are you part of that statistic? If so, you’re not just leaving money... [Read more]
‘How Digital Asset Management Can Make a Big Impact on Your Content Marketing’ – CMI
Cathy McPhillips says, “Many companies producing great content at a consistent pace soon face a predicament — they have so much content that they:Don’t know or remember everything they haveCan’t track down content assets efficientlyStruggle to collaborate with others involved in the processAren’t leveraging existing content for reuseEnter... [Read more]
‘How to achieve the ideal state of marketing’ – Marketing Land
Scott Rayden says, “Let me start by saying right off the bat that I don’t believe the ideal state of marketing is ever achievable — at least not in my lifetime. The speed of innovation today has created a constantly changing environment that marketers need to adjust to in real time. New technology, new platforms, information more readily... [Read more]
‘B2B Marketers Should Gate Later And Less To Improve Engagement And Success’ – Forrester Blogs
Steven Casey says, “Today’s business marketers and their prospects are engaged in a frustrating content “dating” game. To get the content they want – and avoid the inevitable follow-up sales call or nurturing emails – more and more buyers are populating your gating forms with false, incomplete, or non-business information. They get... [Read more]
‘How to Link Instagram to Your Facebook Page in 6 Simple Steps’ – HubSpot
Andrew M. Smith says, “Visual content garners a huge amount of engagement on social media. There’s a reason why 71% of online marketers use visual assets in their social media marketing: People respond to it.Being able to share this content across multiple platforms, then, is an asset. And one of the best ways to do that is to link Instagram... [Read more]
‘Five reasons to use Twitter’s new embeddable DM button’ – Econsultancy
Ben Davis says, “You may have missed it, like I did, but Twitter last week added a DM button to its embed library of tweets, grids, timelines and other buttons.It’s not massive tech news, granted, but allowing people to DM you direct from your website could have advantages.Here are five of them…1. Fewer contactsBrands must be... [Read more]
‘Using the Barnacle SEO Method to Prove Local Community Awareness’ – MOZ
Miriam Ellis says, “‘Barnacle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms.Today, we’re going to take that novel concept in a different... [Read more]
‘Periscope gets monetized: New Twitter functionality makes brands money’ – Marketing Land
Tamar Weinberg says, “With video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program,... [Read more]
‘How to Make a Facebook Slideshow Ad: A Simple Guide’ – Small Business Trends
Annie Pilon says, “With the recent introduction of a raft of new features for Facebook Slideshow, there’s probably been a better time to try this easy to use video ad feature from Facebook (NASDAQ:FB) Slideshow ads are particularly popular right now, since they provide businesses with the opportunity to present ads in a really visual format... [Read more]
‘Success via Abracadabra: 5 Simple Marketing Tips that Work Like Magic’ – Business.com
Saheed Oladele says, “It’s a tough world out there. Getting your product or brand to the masses can be a chore considering the fact that you’re vying for attention in a market saturated by startups and other businesses looking to do the same thing.While that TV spot might garner some attention, your marketing avenues should be vast, reaching... [Read more]
