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Ian Bowden says, “Losing positioning on high-volume generic terms can trigger panic, even if the drop only lasts for a short period of time. However, in the majority of instances, it is possible to find out exactly the reason why. When you understand what caused a ranking drop, you can determine what actions to take to recover from it. Here is... [Read more]

What local business owner without a website would turn down a free website? Probably none would be that foolish? They know they are losing customers unless they are online. They just are either afraid of the cost or of the complexity. If you take care of those two items, they are probably going to be eager to move forward. You can charge them $10-$15... [Read more]

Malinda Wilkinson says, “How do you personalize your marketing strategy to attract a group of customers that is ready to buy your product or service? You identify your target accounts, market to them, and measure your results. That’s account-based marketing (ABM), and it really can be that simple. As Matt Heinz, president of Heinz Marketing,... [Read more]

Tamar Weinberg says, “With the success of Facebook’s Instant Articles — which allows for a super-fast experience that gives users immediate access to publisher content — it’s no surprise that the next iteration of Facebook Instant Articles is support for it within direct messages. The company announced today that Facebook is rolling out... [Read more]

Ellen Bartolino says, “While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely. Facebook’s advertising platform allows marketers to effectively... [Read more]

Tracey Edouard says, “Over the course of an hour, our guests covered an array of questions ranging from how to boost self-confidence when overcoming a challenge at work, to how to cultivate growth and push past fear as a professional. Several motivational speakers and career coaches took part in the conversation including: Chandresh Bhardwaj,... [Read more]

Todd Cameron says, “Influencer marketing has been around for a few years, but with the current level of media coverage and discussion around it, it is fair to say that 2016 marks its growth inflection point. No longer are marketers asking, “What’s influencer marketing?” Today, many are asking, “Should we develop an influencer... [Read more]

Sonia Simone says, “I’ve been a writer for a long, long time. I’ve written something every day for around 30 years now. (Okay, I took about a week off when I had a C-section.) I’ve been a content marketer since 2004, even though we didn’t call it that back then. These days, I’m a Chief Content Officer — a job title that didn’t exist... [Read more]

Blake Cahill says, “In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up. Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools. Take the recent rise of live-streaming for example – it is a popular medium... [Read more]

Isla McKetta says, “Feel like you’re already over the term “storytelling” without ever really having understood how you can successfully apply it to your writing? You aren’t alone. Like so much jargon, this amazingly powerful and useful word is in serious danger of being consigned to LinkedIn profiles and marketing parody. Even... [Read more]

Christine James says, “If you are late to the blogging game, no worries. It’s never too late to start your own blog to pull in more customers for your small businesses. Whether you are a dentist or a real estate agent, blogging can do you a world of good, bridging the gap between existing and potential clients. First off, let’s define... [Read more]

Barry Levine says, “The past week will go down in marketing history as the point when augmented reality (AR) became a real thing. The reason: the sudden craze of Pokémon Go, launched barely a week ago. Based on the entertainment franchise of games, trading cards and cartoons that began in the 1990s, the new game requires an iOS or Android app. When... [Read more]