Latest News
‘How to Create an Effective Testing and Optimization Plan’ – MarketingExperiments
Adam Lapp says, “If you’re entrenched in Conversion Rate Optimization, A/B testing, or have read articles before from MarketingExperiments or MECLABS, you’re probably been inundated with the concepts of friction, anxiety, and value proposition.But how do you take those concepts and build an effective test plan so you can start increasing... [Read more]
‘A handy six-month website migration plan’ – Econsultancy
Kumail Hemani says, “A site migration takes place when a website is re-vamped from some reason. This could be a new design or adopting a new CMS.It is sometimes more complicated than it looks depending on the size of the website.Site migrations come with a lot of risks which can potentially cause your business to lose revenue while the problem... [Read more]
‘The ROI of AdWords Spend for B2B Firms’ – MarketingProfs
Ayaz Nanji says, “What is the return on investment for B2B companies when they spend on Google AdWords search advertising?To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The researchers obtained a wide range of information from each firm, including monthly lead count, lead count attributable to AdWords, revenue,... [Read more]
‘The Encyclopedia of Sales Objections: 35 Common Objections & How to Handle Them’ – HubSpot
Leslie Ye says, “As a salesperson, you probably spend a lot of time thinking about why prospects would decide to buy your product. And you should. Understanding what motivates a buyer’s purchasing decision is crucial to positioning your product correctly.But the opposite exercise is just as important. Putting yourself in your buyer’s shoes... [Read more]
‘9 Things About Content Marketing You Can’t Get Wrong and Succeed’ – Entrepreneur
Tony Messer says, “I’m sure I don’t need to tell you that marketing involves a lot of moving parts these days.SEO, blogging, link building, mobile, social media and paid search are just the basic price of entry. But there’s one point where all of these disciplines converge: Content marketing.As an entrepreneur, it would be difficult... [Read more]
‘Google Pitches In To Declutter The Mobile Web’ – Forrester Blogs
Danielle Geoffroy says, “On their constant quest to enable users to quickly find the best answers to their questions, Google announced last week that starting in January 2017, they will bury mobile websites where the content is blocked by intrusive interstitials. In other words, mobile websites that have pop-up ads won’t rank as high in Google’s... [Read more]
‘Dark social: It’s worse than we thought in Asia-Pacific’ – Econsultancy
Jeff Rajeck says, “Dark social refers to any digital channel where content is shared, yet clicks from the channel to a website are not traceable. Hence, ‘dark’.Though we have mentioned dark social before, new research shows that the problem is worse than previously thought, especially in Asia-Pacific and Australia.Here’s... [Read more]
‘Facebook is trying to make its coupon product, Offers, a bigger deal’ – Marketing Land
Tim Peterson says, “When Facebook introduced Offers in February 2012 for brands to distribute coupons on the social network, it was more or less a me-too product. Now Facebook is trying to make it more of a Facebook product.Facebook is updating its four-year-old Offers product to make it easier for people to see, save and use these coupons,... [Read more]
‘Google Analytics launches Workspaces for enterprise-level tag management’ – Marketing Land
Matt McGee says, “Google Analytics Solutions (a new name; see below) continues its push toward the enterprise withtoday’s launch of Workspaces, a new collaborative feature that’s available in both Google Tag Manager and Tag Manager 360.The goal, according to Google’s announcement, is to solve workflow challenges that agencies and multi-user... [Read more]
‘9 Tools to Run and Scale Your Marketing Agency’ – Entrepreneur
Steve Young says, “Did you know that you always wanted to be an entrepreneur, but now that you are, you feel like you are drowning, and it isn’t as much fun as all the entrepreneurs on Instagram and Snapchat are making it out to be?I feel your pain.In his popular book, E-Myth: Why Most Businesses Don’t Work and What to Do about It, Michael... [Read more]
‘4 e-commerce link building tactics that still work in 2016’ – Search Engine Land
Christian Sculthorp says, “With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However, in order to get that sweet, sweet traffic, you need to build links. Do all the on-site SEO and write all of the content you want, but there’s little chance of ranking without building... [Read more]
‘Is your email a casualty of the war on spam?’ – Marketing Land
Jose Cebrian says, “In the world of email marketing, deliverability is a core issue. It’s commonly known that when you send an email, it doesn’t always reach the intended recipient.Between the sender and the recipient are intermediaries, namely the internet service providers (ISPs) and email service providers (ESPs), which use a mix of internal... [Read more]
