Latest News

Ginny Marvin says, “The average mobile cost per click (CPC) for brand keywords started to shoot higher starting in the last week of June. In a blog post Friday, Merkle’s Senior Research Analyst, Andy Taylor, wrote that the median Merkle advertiser has seen mobile CPCs rise 25 to 30 percent above where they were in early May. Tablet and desktop... [Read more]

Tim Peterson says, “Facebook execs already believe that people’s news feeds “will be probably all video” in five years. Maybe a lot sooner when it comes to the publisher portion of people’s feeds after Facebook’s latest algorithm change rolls out. Late last month, Facebook announced a tweak to the uber-arbiter news feed algorithm that... [Read more]

Leo Welder says, “Just a few weeks ago, Microsoft made company history by announcing a $26.2 billion LinkedIn acquisition. The deal is Microsoft’s largest to date and has sparked nonstop speculation in its wake. What changes will be made to the Internet’s largest professional networking interface? As the deal will not officially close until... [Read more]

Brian Hughes says, “On June 29, Facebook’s algorithm change rocked the content world. The social media giant announced it would start prioritizing posts shared by friends and family over content from publishers and brands. That’s bad news for brands that have come to rely on social media sites like Facebook as a major web traffic driver. Facebook... [Read more]

Adam Honig says, “Are you aware of how insanely popular Pokémon Go is? (If you’re trying to snag a Zubat as you read this, you know.) According to Time Magazine, the game is [b]igger than Tinder and on its way to smashing Twitter’s ‘daily active users’ ceiling. That’s how nuts this Pokémon Go augmented reality experiment... [Read more]

Fred Giron says, “Customer experience (CX) and marketing leaders, mark your diaries! I’m excited to announce that Forrester’s CX Marketing Singapore 2016 event is less than six weeks away. As all organizations operating in Singapore and in Southeast Asia understand, CX is fast becoming the only competitive differentiator for their business.... [Read more]

Leslie Ye says, “According to HubSpot’s 2015 State of Inbound report, 42% of salespeople report that prospecting is the most difficult part of the sales process. And it makes sense — in an age where buyers know more than ever and everyone is incredibly busy, it’s harder and harder to get someone to pick up your call or respond to your... [Read more]

MOZ team says, “One decision that you’ll have to live with for quite a long time is the domain name you choose for your site. You may have a list of options that you know are available, but what should you keep in mind when you sit down to make the decision? In today’s Whiteboard Friday, Rand covers eight criteria for picking a winner”. How... [Read more]

Mike Sands says, “It’s that time again. Time for retailers to rally their troops for the end-of-year holiday shopping season, getting strategies and technologies locked in for the critical period that will drive nearly 20 percent of annual retail industry sales. What should retailers plan in 2016? Forecasts so far offer some not-so-great news... [Read more]

Danny Mola says, “Last May, Google revealed a significant number of changes coming to AdWords during the Google Performance Summit; most of which revolved around mobile and local realities. One of those declared changes, that has to do with a so-called local three-pack, flew under the radar until it was recently fleshed out in greater detail. Did... [Read more]

Aaron Agius says, “Conversion Rate Optimization (CRO) has become more accessible to marketers today thanks to helpful software and tools. One of the most common questions I hear about starting CRO is, “What should I test first?” Here’s some great advice on the topic from CRO experts around the web. 1. Peep Laja (Chief Conversion Architect... [Read more]

Deep Patel says, “Most brands and companies allocate a considerable amount of time to producing content that engages their customers. However, many have overlooked one of the hottest platforms – one that boasts 100 million daily active users — Snapchat. Shaun McBride, better known as “Shonduras,” is a Snapchat icon, recognized... [Read more]