The latest ‘HubSpot Marketing’ video is titled ‘Facebook Ads Learning Phase Explained: How to Optimize Your Ads for Better Results’.The HubSpot team says, “Your ad isn’t failing during the Learning Phase—Facebook is gathering data to optimize it! But make changes too early, and you’ll restart the entire process, wasting both time and money.The Costly Mistake Most Advertisers MakeWhat is Facebook’s Learning Phase?How the Learning Phase Actually WorksFour Reasons Your Ads Get StuckHow to Scale Without Resetting ProgressThe Three Biggest... [...]
Archive for the 'Social Media Marketing' Category
The latest ‘HubSpot Marketing’ video is titled ‘How to Use the Facebook Ads Library for Your Business’.The HubSpot team says, “This hidden Facebook tool gives you unlimited access to see EVERY ad currently running – use this competitive intelligence to transform your ad performance NOW! What is the Facebook Ads Library?How to Use the Facebook Ads Library?Analyzing Competitor Ads Using it Without Direct CompetitorsApplying it to Your Own Ads“.HubSpot Marketing [...]
The latest ‘HubSpot Marketing’ video is titled ‘6 Marketing Trends You Need to Know in 2025’.The HubSpot team says, “The marketing landscape has completely transformed. If you’re still using last year’s playbook, you’re already falling behind. In this data-packed video, I break down the 6 critical marketing trends reshaping how brands connect with customers in 2025:AI Marketing: Why 92% of marketers say AI has changed their job (and how to measure its impact)The Attention Crisis: The surprising format giving 10X higher engagement than... [...]
A strong social media strategy is essential for brand visibility, audience engagement, and business growth. It ensures consistent messaging, targeted outreach, and measurable results.HubSpot contributor Allie Decker has published an article on creating a strong social media strategy in 2025.She says, “Social media is more than a promotional tool; it is a core component of brand engagement, sales, and customer retention. Without a structured plan, businesses risk investing time and resources in content that fails to drive meaningful impact.“One of the biggest challenges, I think, social... [...]
Video marketing on Facebook boosts engagement, brand awareness, and conversions. With autoplay, live streaming, and targeted ads, it captivates audiences effectively.HubSpot contributor Ryan Philemon has published an article featuring 10 examples of video marketing on Facebook.He says, “Check out these lists I put together of best practices and top industry examples to get your creative juices flowing.Best Practices for Facebook Video Marketing1. Gather trends to inform your video marketing plan.There are two areas I recommend you focus on. First, read up on current video marketing... [...]
HubSpot contributor Martina Bretous has published a checklist called Social Media Basics.She says, “Before we get into the checklist, we’re going to break down the work of a social media manager into four pillars.Sharing – You must post on social media regularly to grow and maintain an audience.Engaging – Connecting with your audience, via polls, responding to comments and DMs, and reposting user-generated content, is key to building that brand loyalty.Monitoring – It’s important to know how your brand is perceived online, so you’ll need to monitor mentions of your brand... [...]
Today, Jeanne Kolenda releases Multimodal Social Pro for marketers everywhere.In today’s digital economy, marketers face the daunting challenge of maintaining a robust social media presence across multiple platforms. Juggling different accounts, crafting engaging content, and ensuring consistent posting can be both time-consuming and overwhelming. This complexity often leads to missed opportunities for engagement, clicks, and conversions.Enter Multimodal Social Pro – the ultimate solution to revolutionize your social media strategy. This powerful tool is specifically designed to tackle... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Social Care: The Path to Happier Customers and Increased Sales’ featuring Brooke Sellas.This episode covers the following:How Social Care Benefits Marketers and Business OwnersSocial Care DefinedImplementing the Social Care Strategy, Step 1: Conversation TacticsImplementing the Social Care Strategy, Step 2: Acquisition TacticsImplementing the Social Care Strategy, Step 3: Retention TacticsImplementing... [...]
Media planning tools help marketers efficiently select the right channels and allocate budgets for maximum reach and impact. These tools analyze audience data, track performance, and optimize campaigns to ensure effective media strategies.HubSpot contributor AJ Beltis has published an article 13 useful media tools.He says, “Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who want to reach their audiences across a variety of channels.I’ve found that while traditional outlets like TV, publications,... [...]
Social care helps marketers and business owners by enhancing customer engagement, building brand loyalty, and improving reputation management. Proactive support on social platforms drives trust, retention, and sales growth.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Social Care: The Path to Happier Customers and Increased Sales’ featuring Nikki Rausch.This episode covers the following:How Social Care Benefits Marketers and Business OwnersSocial Care... [...]