Social media brand safety ensures that a brand’s content and ads appear in appropriate, non-harmful environments. Protecting reputation and consumer trust, it is vital for maintaining credibility in an unpredictable digital landscape.EMARKETER Inc. has published a report, ‘Social media brand safety in 2025: A new era in content moderation’.Paul Verna says, “The 2024 US presidential election marked a before and after in how social media companies police content and promote brand safety on their platforms.Some of the most prominent social media companies—including X, Meta,... [...]

Using Instagram Stories for marketing allows brands to share engaging, time-sensitive content that boosts visibility and audience interaction. Features like polls, swipe-up links, and stickers help drive traffic and encourage real-time engagement.Social Media Examiner has published an article revealing an Instagram Stories strategy for 2025.Michael Stelzner says, “Instagram Stories remain one of the most powerful places to connect with your audience and convert followers into customers. While other platforms have tried to duplicate its success, none have achieved the same level of engagement... [...]

The latest ‘HubSpot Marketing’ video is titled ‘How to Get More Views on TikTok – 18 Ways to Grow your Audience’.The HubSpot team says, “Want to double your TikTok views and build a loyal audience that sticks around? In this comprehensive guide, I’m sharing 18 proven strategies to help you unlock TikTok’s full potential – from mastering the algorithm to future-proofing your social media presence”.HubSpot Marketing [...]

Social media marketing in 2025 focuses on hyper-personalized content and AI-driven engagement strategies to connect with niche audiences. Brands leverage emerging platforms and real-time analytics to build stronger, more authentic relationships with consumers. 4oNeil Patel has published a new video, ‘How to Master Social Media in 2025’.He says, “Today, I’ll break down the exact blueprint I’d use to grow a massive audience on social media from scratch in 2025. No fluff. Just proven strategies that work *right now*. Whether you’re just getting started or trying to level... [...]

The latest ‘HubSpot Marketing’ video is titled ‘6 Social Media Trends Dominating 2025: What’s Working NOW’.The HubSpot team says, “The social media landscape is changing FAST. What worked last year is already outdated, but I’ve got you covered! In this data-backed tutorial, I break down the 6 most powerful social media trends from HubSpot’s latest Global Social Media Trends Report that are transforming how brands connect with audiences in 2025.WHAT YOU’LL LEARN:Why 85% of marketers say community-building is now CRUCIALHow to set... [...]

Tiny offers are low-cost, high-value products designed to attract and convert customers quickly. They help build trust, generate leads, and create a seamless path to higher-ticket sales.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth’ featuring Allie Bjerk.This episode covers the following:Why Marketers Should Use Tiny OffersWhat Is a Tiny OfferMarket With a Tiny Offer, Step 1: How to Structure... [...]

Instagram Stories are a powerful marketing tool for sharing time-sensitive content that boosts engagement and brand visibility. They allow businesses to connect with audiences through interactive features like polls, links, and behind-the-scenes glimpses.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Stories Strategy for 2025’ featuring Michelle Gifford.This episode covers the following:Why Should Marketers Use Instagram StoriesCommon Mistakes... [...]

Using LinkedIn for marketing allows businesses to connect with a professional audience, build brand authority, and generate quality leads. It’s ideal for content sharing, networking, and targeted B2B advertising.HubSpot has published the latest episode of the ‘Watch These 35 Minutes to Go Viral on LinkedIn Every Day’.The HubSpot says, “What does it take to leverage LinkedIn to its fullest potential? Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula... [...]

Ramona Sukhraj has published published ‘The HubSpot Blog’s 2025 Social Media Marketing Report’ based on data from 1100+ global marketers.She says, “January 18th, 2025, was a dark day for many in the United States.TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020, and held the attention of global audiences, only to be more smoke than fire (at least for now). And that’s just one example of how fast social media moves.I honestly knew the ban wouldn’t stick,... [...]

Increasing social media followers boosts brand visibility, credibility, and engagement, helping reach a wider audience. A larger following enhances marketing impact, drives traffic, and creates more opportunities for growth and collaboration. 4oSearch Engine Journal contributor Matt G. Southern has published an article featuring 15 tips to get more social media followers.He says, “Let’s have a look at 15 ways that can help you to get more social media followers and maximise social for your brand.1. Craft A Purpose-Driven Brand IdentityYour brand identity is the foundation of your... [...]