MOZ team says, “How are you using remarketing on Facebook? If you’ve ever felt frustrated about the ROI on FB ads, it just may be time to give them another chance. In today’s guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to get more conversions out of your Facebook ad spend”.How to Build a Facebook Funnel That ConvertsMOZ [...]

Nikki Gilliland says, “Facebook Messenger is a new feature that allows users to buy and sell with people in their own community.If you regularly use Facebook on mobile, you’ve probably noticed the brand new icon in the bottom menu of the app.While people have been buying and selling on the platform for a while, the activity previously took place within separate Facebook Groups.Now aiming to streamline the process, as well as open up items to millions more users, Facebook is hoping its marketplace will rival the likes of Craigslist and eBay.So, is it any good?And more to the point,... [...]

Tim Peterson says, “If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience Network, is akin to a less desirable neighborhood on the other side of town. Now Facebook is looking to gentrify it.To make its off-Facebook ads closer to being worth the money brands are willing to pay for clicks on their on-Facebook ads, Facebook will start scoring the specific ad slots on publishers’ sites and mobile apps based on how likely they are to get people to not only click on an ad but follow through with whatever action... [...]

Entrepreneur team says, “Facebook is more than just the largest social-media platform on the planet. The Menlo Park, Calif.-based behemoth also uses its vast resources to help app developers make super-smart products.If you haven’t already, say hello to Facebook Analytics for Apps. Since launching in 2015, more than 800,000 unique apps have used the service. And for good reason.Facebook recently added web measurement and cross-platform analytics to the service’s growing stable of services. Leveraging demographics and rich audience insights from Facebook’s 1.7 billion users, the service... [...]

Tim Peterson says, “More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques.As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand.“We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” a Facebook spokesperson said in an emailed statement, confirming a TechCrunch report published on Monday.The ads resemble Facebook’s news feed ads and show... [...]

Tim Peterson says, “More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques.As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand.“We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” a Facebook spokesperson said in an emailed statement, confirming a TechCrunch report published on Monday.The ads resemble Facebook’s news feed ads and show... [...]

SBM team says, “Facebook (NASDAQ:FB) is constantly rolling out new features and updates, many which enhance user experience while also facilitating advertising and e-commerce activity. As the platform continues to enhance the intersection of recreational communication and business interactions, the latest available features provide outlets for improved communication and challenges in creativity for the 50 million-ish active businesses on Facebook.The latest of these features is Facebook Live, which are real-time video posts. Live videos are published by friends you follow, publications,... [...]

Entrepreneur team says, “Facebook is more than just the largest social-media platform on the planet. The Menlo Park, Calif.-based behemoth also uses its vast resources to help app developers make super-smart products.If you haven’t already, say hello to Facebook Analytics for Apps. Since launching in 2015, more than 800,000 unique apps have used the service. And for good reason.Facebook recently added web measurement and cross-platform analytics to the service’s growing stable of services. Leveraging demographics and rich audience insights from Facebook’s 1.7 billion users, the service... [...]

Savvy marketers have long known that video marketing and social media marketing can be combined in ways that drive significant online traffic. When you use both together, your profitability can rise significantly.Today, at 9:00 EDT, you can find out how to put video and social media to work together to build your business. Because that’s when Video Instafolio will be released for other marketers to build their businesses.This is a combination of software and training for marketers of all levels of skill.With the insights you gain from this new training, you can Instantly take on the role... [...]

Kate Volman says, “In this video, Entrepreneur Network partner Kate Volman meets with Facebook marketing expert Mari Smith to discuss how small businesses can utilize Facebook to build their companies.Since 2007, Smith has been teaching small businesses how to masterFacebook marketing. Many small businesses use outdated Facebook marketing tactics, but it’s important that they stay up-to-date with trends and new features.Uploading your email list to Facebook, creating videos and using Facebook paid ads and Facebook Messenger are a few of the options that Smith recommends to strengthen... [...]