In content marketing and SEO, Backward Design involves defining the ultimate goals—like higher search rankings, traffic, or conversions—and then creating optimized content strategies to achieve them. This approach ensures keywords, topics, and formats are purposefully aligned with measurable outcomes.MOZ has published the latest episode of the Whiteboard Friday video ‘Create High-Impact Content Using Backward Design’ featuring Purna Virji.The MOZ says, “Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact... [...]

The state of SEO in 2026 is defined by AI-driven search, voice queries, and user intent shaping ranking strategies. Success depends on adaptive content, technical precision, and authority in an increasingly conversational search landscape.Search Engine Journal has published a new guide, ‘The State Of SEO 2026’.The SEJ team says, “Inside The State Of SEO 2026, You’ll Learn How To:Understand how AI’s role in SEO is reshaping org structures and collaboration.How to navigate the road between proven SEO and revolutionary AI disruption.Understand how E-E-A-T meets AI content... [...]

Employee Generated Content (EGC) builds authentic brand trust as employees share their real experiences, stories, and insights. It humanizes the organization, boosts engagement, and strengthens employer branding while amplifying marketing reach.The latest Ahrefs Podcast episode is titled ‘The 3 Types of EGC Every Brand Should Be Using’ featuring Melissa Laurie.The Ahrefs team says, “Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC... [...]

The latest Ahrefs Podcast episode is titled ‘Google Will Kill Your Traffic – Here’s How You Adapt’ featuring Kevin Indig.The Ahrefs team says, “In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy. Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session, and zero-click searches are on the rise. But this isn’t just about traffic. Kevin argues that SEO isn;t dying. It’s... [...]

Marketing psychology taps into human behavior, emotions, and decision-making patterns to influence consumer choices. By understanding triggers like trust, scarcity, and social proof, brands can design strategies that drive stronger engagement and sales.Ahrefs has published a new video, ‘I Made this Viral Billboard Using Marketing Psychology’.The Ahrefs team says, “What does it take to make an ad people can’t ignore? In this video, we try to answer that by building what we believe is the perfect billboard. It has nothing to do with design and everything to do with the six science-backed... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Optimizing login-page content for Google Search’.The GSC team says, “Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website’s visibility and user experience while maintaining data security... [...]

AI is transforming SEO by enabling smarter keyword research, intent analysis, and personalized content optimization. It helps businesses adapt quickly to algorithm changes while delivering more relevant and engaging user experiences.Neil Patel has published a new video, ‘SEO is About to Get WILD (Thanks to Perplexity)’.This video covers the following:AI vs. Keywords: Stop chasing tactics machines no longer value. Quality Over Quantity: Why Perplexity traffic converts better than ChatGPT’s. Discovery Advantage: How to get surfaced before customers even search.... [...]

Duplicate content can harm SEO efforts by confusing search engines, lowering rankings, and diluting the visibility of your brand’s message. In content marketing, creating original, high-value material ensures stronger engagement, authority, and better search performance.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui.She says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it?In this week’s episode of Whiteboard... [...]

Ahrefs has published a new video, ‘His Website Gets TONS of Traffic but Makes $500? How I’d Fix It’.The Ahrefs team says, ” In this video, we break down traffic, revenue and a potential fix for the site Just Flip a Coin: a free tool site pulling in over 300,000 visits per month but earning ~$500–$600. We uncover why this ultra-simple site is wildly under-monetized and reveals a full SEO and monetization strategy to unlock its true potential.You’ll learn:► Why putting all your traffic eggs in one basket is a recipe for disaster► How to find low-hanging keyword... [...]

Improving SEO performance is essential to boost online visibility, attract quality traffic, and stay ahead in competitive search rankings. A well-optimized website ensures better user experience and long-term growth in digital presence.MOZ has published the latest episode of the Whiteboard Friday video ‘Ways Community Can Help Your SEO’ featuring Erin Simmons.She says, “Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical framework... [...]