Excel is a powerful tool for SEO professionals to organize keywords, track rankings, and analyze large sets of site data. With custom formulas and pivot tables, it helps uncover insights that drive smarter optimization decisions. Search Engine Land contributor Veruska Anconitano has published an article featuring 10 formulas to using Excel for SEO. She says, “Better data means better content marketing, more effective keyword research, and smarter digital marketing. Think of your SEO stack like a meal you’re preparing: Dashboards are the plating: they’re polished and visually appealing,... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “Welcome to Google Search News! In this episode, we dive into the latest updates on AI features in Google Search, exploring how your site can be eligible to be shown. We’ll discuss the new documentation and what it can mean for your SEO. We also cover Search Console updates, including recommendations for some Core Web Vitals. Learn how to identify and address issues that... [...]

AI is reshaping search and content by delivering precise answers instead of just links, transforming how people find and consume information. Brands must adapt their content strategies to stay discoverable and relevant. Search Engine Journal is hosting a webinar, ‘The New SEO Playbook: How AI Is Reshaping Search & Content’ on Thursday, July 17, 2025, at 2.00 pm ET. The SEJ team says, “In this exclusive session, you’ll learn about the new SEO playbook for AI. Join Zoe Hawkins and Jeff Coyle from Siteimprove as they walk you... [...]

If you’re running branded paid search campaigns, you might unknowingly be competing with yourself. This overlooked issue within Google Ads can silently drain budgets in many industries, and most advertisers aren’t even aware it’s happening. Search Engine Journal is hosting a webinar, ‘The Hidden Cost Of Google Ads: Stop Wasting Budget Bidding Against Yourself’ on Thursday, July 17, 2025, at 2.00 pm ET. The SEJ team says, “Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary... [...]

AI search optimization tailors your content and site structure to align with how AI-driven search engines deliver answers. It ensures your brand stays visible in conversational, intent-based search results. The latest ‘Exposure Ninja’ video is titled ‘What is AI Search Optimisation (and How To Do It)’. This video covers the following: The hidden mechanics behind how AI tools select which brands to recommend The three-pillar framework that’s driving 100-300% increases in AI mentions within three months Why AI tools “overwhelmingly reference list... [...]

High-quality SEO content drives organic traffic by matching what users are searching for with relevant, valuable information. It builds authority, attracts backlinks, and keeps your website visible and competitive in search results. MOZ has published the latest episode of the Whiteboard Friday video ‘SEO Content Has a Packaging ProblemMeghan Pahinui’ featuring Bernard, founder of Clearscope. Meghan Pahinui says, “In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.” MOZ  [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Demystifying SEO for developers’. The GSC team says, “Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn’t. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML mistakes. This podcast delivers essential knowledge for developers to enhance their SEO strategies and avoid common pitfalls.”  [...]

Automotive SEO focuses on optimizing dealership and auto-related websites to rank higher in local and organic search results. It helps attract buyers by targeting vehicle-specific keywords, locations, and intent-driven searches. Ahrefs has published ‘The Expert-Reviewed Guide to Automotive SEO’. Mateusz Makosiewicz says, “The automotive industry covers a lot of ground: dealerships, repair shops, auto parts sellers, manufacturers, and more. While I’ve focused on SEO tactics that apply universally across most automotive businesses, I’ll call out specific strategies where needed.... [...]

AI Search leverages artificial intelligence to deliver more accurate, context-aware, and personalized search results. It enhances user experience by understanding intent, predicting queries, and refining results in real time. Search Engine Journal is hosting a webinar, ‘The Data Reveals: What It Takes To Win In AI Search’ on Wednesday, July 16, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we dive into what modern brands are doing and how their AEO, GEO, and SEO strategies are directly affecting their visibility on the AI SERP. You’ll learn: Data-backed... [...]

This is a reminder for the SEJ webinar on June 25, 2025. Google’s new AI Mode, powered by Gemini 2.5, transforms Search into an interactive assistant capable of handling complex, multi-part queries with personalized, context-aware responses. Features like Deep Think reasoning, real-time camera input, and Gmail integration make it a powerful tool for research, planning, and decision-making . Search Engine Journal is hosting a webinar, ‘New Google AI Mode: Everything You Need To Know & What To Do Next’ on Wednesday, June 25, 2025, at 2.00 pm ET. The SEJ team says,... [...]