The SmartCompany has released an ebook titled “How do I get found on Google?”.The SmartCompany team says, “Make it easy for customers to find you with this easy simple guide to search marketing. Search engine optimisation (SEO) may still be a buzzword for some, but its importance cannot be overstated if you want consumers to find your website online.The more refined and sophisticated your SEO and SEM strategy, the better your website ranking, and the more traffic you’re likely to get to your site for conversions.Download this guide, brought to you by Sensis, to gain insight... [...]

Mimi An says, “Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with.Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads. What do all of these changes have in common?Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference. They’re observing what users are doing and making the search engine work more intuitively for them. This is great for the frequent... [...]

Clare McDermott says, “No longer the domains of ultra-early adopters and video gamers, virtual reality and augmented reality are poised to take off in the coming 24 months.“We see qualities in VR/AR technology that can take this from niche-use case to a device as ubiquitous as the smartphone,” Goldman Sachs Research wrote in its Virtual and Augmented Reality report.More consumers are expecting to see the power of virtual reality too. According to Greenlight Insights 62% of consumers say they would feel more engaged with a brand that sponsors a VR experience and 71% of consumers think... [...]

MOZ team says, “When it comes to choosing a reputable company to manage your SEO, there’s both a right way and a wrong way to go about the hiring process. In today’s Whiteboard Friday, Rand identifies common pitfalls to avoid and advice to take when it comes to selecting an agency or consultant to optimize your site for search engines. SEOs, take note: there are great ideas here for how to market yourselves to clients, as well!”.How to Choose a Good SEO Company for Your Business or WebsiteMOZ [...]

Ben Davis says, “Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.Although technical SEO is not as time consuming as ongoing optimisation such as link building, get it wrong and you can scupper the search performance of your website fairly quickly (indexing issues occur upstream of quality... [...]

Mike Murray says, “It makes sense at times to produce content without worrying too much about the SEO aspects. (Please know it isn’t easy for me, an SEO professional, to write that.)Some SEO purists suggest that website content be optimized at all times. It’s inevitable that someone – or a team – will follow an internal process and think about the content with an everything-SEO mentality.But there are situations when you don’t need to sweat SEO – or can at least scale back the effort. Here are five occasions to consider.1. You’re writing about a new trendB2B and B2C brands... [...]

Pratik Dholakiya says, “The landscape for search engine rankings is brutally competitive where geographically relevant searches are concerned. And, increasingly, the landscape is becoming pricier and less penetrable.As a result, local SEO has become much more important to businesses across the board.Around 80 percent of consumers look to search engines to find local information. By leveraging customer reviews and producing keyword-rich content pertaining to geographic location, relevance and the targeted audience, businesses can achieve more visibility without breaking the bank.Businesses... [...]

Gini Dietrich says, “If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t.Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than paid media, earned media is even more crucial to gaining authority for your content efforts and improving your SEO.Of course, this can’t be done overnight. A strategic earned media program requires consistent efforts to build awareness and relationships with... [...]

Janet Driscoll Miller says, “So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website.Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch... [...]

ML team says, “2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new wave of opportunities for SEOs and SEMs like you.Learning how to drive quality, targeted traffic from your efforts is the difference between success and failure and SMX West features 50+ sessions on SEO, SEM, Analytics, Content Marketing, Social Media and more.Join us at... [...]