Megan Conley says, “From the subject line to the closing, there’s a science to writing the perfect email. Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader — especially considering 48% of emails are opened on a smartphone. In our ebook, How to Write the Perfect Email, we’ll walk you through the 14 key steps to optimize your marketing emails for opens, clicks, subscribers, and more. We’ll cover how to: Prioritize the goals of your emails Nail the tone of your email to build trust with... [...]

Jeff Rajeck says, “Despite the numerous predictions about its demise, it is now clear that email is not going anywhere. Most people’s lives are so entangled with their emails that living without them would be unthinkable. For anyone who is in doubt, a study by the Radicati Group estimates that there are now 2.6bn email users worldwide, and there will be 2.9 bn by 2019. Usage is not declining either. Another recent report found that a typical office worker checks email 74 times per day, more than three times as often as they check Facebook. Unsurprisingly, therefore, email marketing... [...]

Nikki Gilliland says, “We’re hurtling head first into December now, which means Christmas emails are in full swing. So, how are fashion brands executing this year? Here are examples from six top retailers, and for more on this topic check out these resources: Email Marketing Industry Census 2016 Email & eCRM Training Courses ASOS Like its Black Friday efforts, ASOS’s Christmas emails are designed to effectively engage its young user base”. Six examples of Christmas email marketing from fashion retailers Econsultancy  [...]

Olivia Dello Buono says, “What does the future of email marketing hold? 🔮 Great question! If we had a crystal ball, we’d be able to tell you. But since that wouldn’t be the most accurate, we asked five email marketing experts to share their data-backed predictions. In this week’s #EmailChat, we looked back on some of the best email trends of the year (along with some not-so-great ones) and what it means for marketers moving forward. Special thanks to our friends at AddThis, Litmus, MailCharts, Movable Ink and Express Writers! The biggest email updates in 2016 GIF usage went... [...]

Jonathan Long says, “Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue. When you take the time to build an email list, it gives you the ability to reach your audience at any time — your prospects and customers are within feet of their mobile devices 24/7. Email marketing also provides you with a lot of data that can be used to evaluate performance and make improvements — open rates, click-through rates, spam complaints, unsubscribe rates, etc. So, how do you improve your... [...]

Rebecca Pollard says, “When it comes to building your email list, there’s no shortage of ways to do so. You can improve the content in your sign up form, create an irresistible incentive, and even split test different versions of your form to increase engagement. But even if your sign up form is amazing, you need website traffic to make it effective. By increasing traffic, you can increase the number of people who see your sign up form and subscribe to your email list. So what are some ways you can drive traffic to your website without breaking the bank? In this post, I’ll share six tactics... [...]

Annie Pilon says, “There’s a lot of hype surrounding new marketing strategies like social media and mobile applications. But having a strong email list is still a must for small businesses. If you’re looking to grow your subscriber base in 2017, here are 50 ways you can grow your small business email list. How to Grow Your Email List Include a Sign Up Form on Your Website To get people to sign up for your email list online, you need to make sure you have a working sign up form displayed prominently on your website. The form should include a description of what people will get by signing... [...]

Ellen Bartolino says, “Are you looking for new ways to experiment with your email marketing and increase engagement and conversion? With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement. Spoiler alert: It makes a huge difference, and we want to share the results with you. Join HubSpot Marketing Manager Chelsea Hunersen and Wistia Partner Coordinator Margot Mazur on Wednesday December 14 at 1 p.m. EST for the big reveal of brand new... [...]

Aja Frost says, “Most salespeople spend hours in their inbox every day: Writing emails, scheduling them, reading them, and organizing them. If you could save just 10% of this time, you’d have more time for actual selling. In the long run, that means better results for you and your prospects. To shrink your email investment by 10% (or more), try these five effective email time management hacks. 1) Set Up Auto-Categorization Rules Tags and folders help you stay organized and find emails again when you need them. But sorting and categorizing every message also consumes precious time and mental... [...]

Nikki Gilliland says, “Your email inbox was no doubt flooded with Black Friday offers last weekend. But did any of them actually make you want to buy something? Following on from our article on how UK brands promoted the event online, here’s how seven retailers executed their email marketing campaigns. ASOS Let’s kick off with one of the best of the bunch. ASOS executed a pretty heavy email campaign, first mentioning the event nearly an entire week beforehand. While this might sound a little excessive, the emails are still quite subtle, designed to build excitement and get customers... [...]