Email is one of the most powerful tools for reaching your target audience and boosting your sales. With developing technology, you can use email to share a variety of content. Video is one of them.

Content Marketing Institute has shared an in-depth article analyzing the impact of video email on the audience.

The CMI team says, “This week, new research into video email gets synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to introduce a new service.

This is your audience’s brains on video emails

It might be time to reconsider your text-only email strategy. Vidyard recently sponsored a small cognitive neuroscience-based study that found video emails made business professionals feel happier – and they remembered them better, as Email Insider reported.

The study (gated) involved 39 business professionals who were monitored via EEG (brainwaves), ECG (heart rate), GSR (skin conductivity), eye tracking, and other sensors to assess their responses as they viewed the emails. First, all were shown an inbox containing a set of seven emails: the first and last three were in text format, while the fourth email in the list contained a one-minute video from a coworker explaining corporate gifting options.”

How Video Email Affects Your Audience (and More Content Examples)

Content Marketing Institute
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