Email marketing is used by thousands of businesses of all sizes around the world. It is one of the most popular forms of marketing due to its low cost, wider reach, and instant impact.

AWeber contributor Kelly Forst has published a guide to running successful email marketing campaigns.

She says, “To get great results, you need to do more than send out random emails. Your campaign should be carefully planned out and tracked for effectiveness. Here are crucial steps to take when running an email campaign.

Identify your goals

You should never make a move without having specific goals in mind. Your marketing goals should be clearly defined so that you and your team can be on the same page. Establishing goals may seem intimidating, but they serve as a benchmark to see if you are getting the kind of traction you need from your campaigns. Always write SMART goals—Specific, Measurable, Attainable, Realistic, Timely.

Segment your audience

Your audience is filled with a wide variety of individuals at different stages in their journey with you. Treating your email marketing as a one-size-fits-all content hose is not going to benefit anyone.

When you segment your list, you can send out relevant emails to specific parts of your audience. You don’t want to send out a local event announcement for people in another country. You certainly wouldn’t want to send the same introductory emails to a loyal customer that you would send to a new lead.”

Guide to Successful Email Marketing Campaigns: 7 Best Practices


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