Erik Kangas says, “Email marketing can be a very effective strategy for the growth and success of your business.Keeping your customers engaged for the long run, however, can prove quite challenging.Think of it this way: many of your customers most likely receive similar emails from several businesses, making it easier for them to hit the spam button or entirely ignore the email if there are no incentives to open it.Email lists tend to die out over the years through user inactivity.Launching a re-engagement campaign should be a top priority marketing strategy. This article will teach... [...]

Casey Chang says, “Mobile marketing has become a critical player in today’s cross-channel marketing lineup. Consumers are increasingly mobile – in fact, according to The 2015 Digital Marketer Report, 70 percent of Millennials say they use mobile devices constantly from the moment they wake up to when they go to sleep. Through mobile devices, customers can check their emails, browse the web, text their friends, post on social media, find the nearest store location… all from the palm of their hand. This seamless behavior across channels means marketers need to integrate their channel... [...]

Kristen Dunleavy says, “I believe that one of the greatest little pleasures in life is coming home and finding a package addressed to me on my doorstep. It never fails – even if I ordered something as pedestrian as socks, I still get excited.When your subscribers see your emails in their inbox, you want them to be as excited as I am when I get my socks in the mail. One way to do that is with an email course.With an email course, your subscribers look forward to seeing your messages. Whether you’re teaching a new skill or explaining how to use your services, you’re delivering helpful... [...]

Huyen Truong says, “Increasing your conversion rates is crucial to high sales volume.Eye-catching and efficient website design is essential in driving your customers from your home page to making a purchase. There have been studies regarding both what attracts and deters consumers from a site that proves to be a useful lesson for business owners.Following is a list of 16 ways to increase your conversion rate based on empirical research we’ve acquired from our extensive experience.1. Create a Compelling and Clear Value PropositionThe first step should be to strengthen your value proposition.A... [...]

Ayaz Nanji says, “Do people prefer to receive Black Friday promotional messages on the day itself or beforehand? Is there a difference between how consumers engage with emails and Facebook posts in the week leading up to retailers’ big sales?To find out, Yesmail examined 2013 and 2014 data from 50 major retailers, including Macy’s Target, Best Buy, Toys R Us, and Nordstrom. The researchers examined marketing email and social campaigns deployed throughout the week leading up to Black Friday.Below, key findings from the report.EmailBlack Friday-themed emails had higher than... [...]

Tom Tate says, “It’s that time of year again. And for lots of small businesses, that means making sure your emails stand out in a crowded inbox. Whether you’re running a special promotion, or just want to send a little holiday cheer, don’t miss this lucrative opportunity to connect with your subscribers.Here’s our checklist to make sure your next email campaign is holiday ready:1. Check Your List… And Check It TwiceLet’s face it: It’s probably been awhile since the last time you’ve done some list cleanup. Before you start sending, take the time to remove subscribers who... [...]

Jack Simpson says, “The Festival of Marketing has finally arrived! I’ve already attended three fantastic talks, one of which came from the almighty Alan ‘not-so-marketer-friendly-but-still-full-of-sound-advice’ Sugar. But one of the most interesting talks I’ve seen so far was on the Data and Analytics stage, where Return Path’s senior director of professional services Guy Hanson discussed how external factors can have a big impact on email marketing campaigns.Hanson began by highlighting the fact that, while the average consumer receives more than 500 marketing messages each... [...]

Rainmaker team says, “Pat Flynn of Smart Passive Income joins host Chris Ducker on Youpreneur.FM again to talk about the biggest shift he’s made so far in 2015, the most important part of any sales process, and how to amp up your email marketing.As business owners, we know we must make changes in our businesses — but when, why, and how do you make yours?During Chris’s friendship with Pat, Chris has watched Pat grow and evolve his business. Today, he’s here to talk about what he’s changing and how those changes are catapulting his business to an entirely new level.On this show,... [...]

Paul Ford says, “Email lives in a fluid environment: What may have been completely taboo yesterday may well have turned out to be a best practice today. And because of this constant evolution in email, marketers may be using old bad habits when they create a new email marketing campaign. Below are four common misconceptions about those campaigns.1. The bigger your email list is, the betterYou’re far better off sending email to a smaller, but highly engaged, list of recipients, as opposed to a million subscribers who want nothing to do with your message. “Good-list hygiene”... [...]

Shelley Kessler says, “As the holiday season gets underway, it’s quite clear that mobile will play a major role in the consumer experience this year.For example, in our last Holiday Hot Sheet we found that 35 percent of all Website visits came from smartphones or digital tablets during the week ending October 17, 2015. And the number of mobile visits to retail sites is only expected to increase as we get closer to the holiday.Email engagement via mobile is on the riseBased on October 2015 mailings, we saw that 55 percent of email opens occurred on either mobile phones or tablets. This... [...]