Kristen Dunleavy says, “Has a business ever made you feel really special? One time, my favorite weather app/cattweeted at me and it made my day. Social media is a great place to start those relationships with your customers, but email marketing can take them to a whole new level. Linked email campaigns can make each person in your audience feel like a million bucks and keep that spark alive for an extended period of time. What’s a linked email campaign? When you link email campaigns, you automatically send your subscribers who have completed one automated email series to another series.... [...]

Amy Gesenhues says, “Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11 percent year-over-year increase compared to last year. With so much up for grabs between now and the end of the year, brands are already escalating their email marketing campaigns as we enter the holiday season – but, reaching consumers through their inbox may prove to be more challenging compared to this time last year. Email marketing provider ReturnPath reports global inbox placement rates have slid below 80 percent in 2015. According to ReturnPath, U.S. brands identified as... [...]

Jason Moore says, “There’s a lot to be said on the subject of landing pages. And if you were at this year’sASCEND Digital Marketing Summit, you heard Unbounce co-founder Oli Gardner’s epic talk on landing page optimization. (Missed out? Order the video package.) Part of Oli’s talk focused on how to optimize your page to urge visitors to sign up for your email list – a crucial step towards email marketing success. Where Do I Start? One of the first things Oli recommended is to admit that you have a problem. Take a look at your landing page. Figure out what the point of that page... [...]

Ben Davis says, “There’s a mantra that all email marketers should chant. In shortened form (my favourite), it’s simply ‘Who cares?’. The longer form is ‘What does this email do for my customer?’ You see, metrics such as click-to-open rate can mislead marketers – it’s not simply a game of shepherding the reader on to your website. A/B testing can only tell you so much. Emails convert well in ecommerce, of course they do, because they reliably reach your entire database of known customers who have already opted in. They also regularly carry... [...]

Beth Hayden says, “Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success. If you miss your chance to capture and hold their attention, your subscribers are less likely to open your emails, read your content, and click on your call-to-action links. Today we’re going to cover the elements of captivating subject lines and how to discover which types of subject lines work best for your specific audience“. How to Write Email Subject Lines that Make... [...]

Monica Montesa says, “There’s no denying it: content marketing is having a huge moment right now. Business owners and bloggers across all industries are creating as much content as they can in order to educate their audience to build trust and brand loyalty. But we’re moving beyond the strategy of simply creating content that’s relevant to a mass audience. Now, the focus is shifting towards creating and distributing content that’s relevant to each individual who interacts with your brand. One way you can begin distributing personalized content for your customers or readers? Contextual... [...]

Erik Kangas says, “Email marketing can be a very effective strategy for the growth and success of your business. Keeping your customers engaged for the long run, however, can prove quite challenging. Think of it this way: many of your customers most likely receive similar emails from several businesses, making it easier for them to hit the spam button or entirely ignore the email if there are no incentives to open it. Email lists tend to die out over the years through user inactivity. Launching a re-engagement campaign should be a top priority marketing strategy. This article will teach... [...]

Casey Chang says, “Mobile marketing has become a critical player in today’s cross-channel marketing lineup. Consumers are increasingly mobile – in fact, according to The 2015 Digital Marketer Report, 70 percent of Millennials say they use mobile devices constantly from the moment they wake up to when they go to sleep. Through mobile devices, customers can check their emails, browse the web, text their friends, post on social media, find the nearest store location… all from the palm of their hand. This seamless behavior across channels means marketers need to integrate their channel... [...]

Kristen Dunleavy says, “I believe that one of the greatest little pleasures in life is coming home and finding a package addressed to me on my doorstep. It never fails – even if I ordered something as pedestrian as socks, I still get excited. When your subscribers see your emails in their inbox, you want them to be as excited as I am when I get my socks in the mail. One way to do that is with an email course. With an email course, your subscribers look forward to seeing your messages. Whether you’re teaching a new skill or explaining how to use your services, you’re delivering helpful... [...]

Huyen Truong says, “Increasing your conversion rates is crucial to high sales volume. Eye-catching and efficient website design is essential in driving your customers from your home page to making a purchase. There have been studies regarding both what attracts and deters consumers from a site that proves to be a useful lesson for business owners. Following is a list of 16 ways to increase your conversion rate based on empirical research we’ve acquired from our extensive experience. 1. Create a Compelling and Clear Value Proposition The first step should be to strengthen your value proposition. A... [...]