‘Gmail grid view: six implications for email marketers’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Gmail grid view: six implications for email marketers”.
Ben Davis says, “I’ve only recently been thinking about Gmail and its trial of grid view, though the trial has been happening since the end of March 2014.
The announcement had passed me by until I chatted to someone from an email build company that specialises in creative use of imagery. See this post on agile creative in email.
If you’re not familiar with Gmail’s grid view, it’s the ‘Pinterest-isation’ of the promotions tab in Gmail’s tabbed inbox, currently only for addresses that end in gmail.com.
There’s an example of such a ‘Pinterested’ inbox further down this post”.
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