Jesse Pickrain says, “It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’sShafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that was the best presentation I’ve seen yet.” The gentleman next to him concurred.Shafqat kicked it off with a fantastic segue from Shane Snow’s Che Guevara story, telling the crowd about the Che poster he proudly displayed on his wall when he was younger”.Creating Content That Drives Revenue: Jason Miller and... [...]

This is a reminder for Business 2 Community’s content marketing webinar.The ‘Business 2 Community’ team says, “To turn business buyers into long-term loyal customers, marketers must mature their content marketing practices to produce relationship-building, useful information. Forrester teamed up with the Business Marketing Association (BMA) and the Online Marketing Institute (OMI) to benchmark the maturity of business-to-business (B2B) content marketing efforts of 113 marketing professionals. We found the vast majority are in the early stages of assembling a content strategy... [...]

Lauren Pedigo says, “Content creation is one of the key pillars of inbound marketing — but that doesn’t always mean it’s the easiest pillar to master. As with any new project, you’re bound to run into an obstacle or two.To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face. Each post features killer tips and tricks you can start implementing today”.6 Handy Resources to Help Solve Your Biggest Content Creation ProblemsHubSpot... [...]

Ayaz Nanji says, “Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media.Moreover, almost a quarter (23%) of the B2B marketers surveyed plan to more than double their spending on content marketing in the year ahead.None of marketers surveyed plan to reduce their spending on content marketing over the next 12 months.Most respondents (56%) say they spent less than half of their marketing budgets on content marketing over the previous 12 months”.2014... [...]

Joe Chernov says, “Spend a day here at HubSpot, and you’ll likely hear someone say “notimetoohard.” (Seriously, it’s like impala when you’re on a safari: You get your money back if you don’t see one.)The phrase is our portmanteau, composed of the two most common objections marketers raise when we advocate content-driven marketing: They say they lack either the time or the skills to create content—or both.Books like Inbound Marketing and Everybody Writes help with skills-building; still, there are only 18 hours in a workday. (Kidding. Sorta.) Until... [...]

Susan Tucker says, “In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to accomplish their revenue goals. However, in the past few years, as consumer intelligence has grown and with the constant availability of information by searching online, SEO has become the base component by which to be found by potential customers.So, how can small business owners effectively and creatively make use of the benefits of SEO in their marketing? By utilizing Content Marketing techniques“.10 Awesome Content Marketing Tips For Small BusinessBusiness2Community.com [...]

The ‘Business 2 Community’ team says, “One of the common frustrations among B2B marketers is that their blog posts aren’t doing what they’re supposed to be doing: generating new leads. You can get 100,000 visitors every day, but it doesn’t matter if only 1 of them converts into a lead.But, with the right execution, even companies in “less exciting” industries can transform their blog into a magnet for new leads. In this webinar, we’ll help you understand all the basic principles behind business blogging from creating a content experience that serves your business goals to... [...]

Shannon Byrne says, “When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution.But how much do you consider the data that supports these decisions?I’m not talking about demographics, like age, gender, or location — although those matter, too. Rather, I’m talking about the answers behind qualitative questions:Who are your community’s influencers and why?Which events are your community members attending?”.5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy‘Copyblogger’ Blog [...]

Allison Howen says, “In fall 2013, research from popular content marketing software provider InboundWriter found that typically only 20 percent of a site’s online content drives 90 percent of its Web traffic.To remedy this problem, InboundWriter decided to revamp its software platform, and today the company is unveiling its new predictive analytics software that aims to help writers produce better performing content prior to development. The new software can be leveraged to forecast how content will perform based on an article topic or proposed headline. Moreover, the software also suggests... [...]

Pamella Neely says, “For all the benefits of content marketing, there’s one big drawback: You have to create content. A lot of content.If you can knock out blog posts at a moment’s notice, that’s good. If you can’t, it’s a problem.Content creation is a problem for most small businesses. It’s not that they don’t create any content at all. Most find a way to get one blog post out a month, do some social media updates, and maybe even to record a video now and then.But that’s not enough. To get results, you have to create at least twice as much content as that, and you have... [...]