The ‘Business 2 Community’ team says, “In this webinar, mobile brand leaders AccuWeather and Urban Airship unveil the secrets to success for establishing a strong relationship with their mobile customers. You will learn how the most-loved apps win over loyal audiences, stay relevant and downloaded on their devices – arguably the most valuable real estate on the plane“.Webinar DetailsOrganizer:  Business 2 CommunitySpeaker: David Mitchell & Brent HieggelkeTopic: How Mobile-First Thinking Builds and Maintains a Loyal AudienceDay/Date: Friday, August 21Time: 2.00... [...]

This is a reminder for the eMarketer’s B2B Content Marketing Ad webinar on September 4.eMarketer team says, “We’ll address these key questions:Are B2B marketers too focused on leads?How can marketers achieve soft goals like branding—and measure success?Are intangibles as much a part of sales conversions as lead generation?Will budgets be cut if satisfaction doesn’t improve?“.Webinar DetailsOrganizer:  eMarketerKey Speaker: Mike HudsonTopic: B2B Content Marketing—It’s Not Just Lead GenDay/Date: Thursday, September 4Time: 1.00 pm ET – Time Zone... [...]

Matt Bacak does email marketing, a lot of it. He sends many millions of emails every year, up to a million per day. He has learned a lot about what works to get a higher response from marketing emails.Over a period of many years, he has honed his email process to bring in a big response every time he mails. Now, in his new training, 17 Email Income Hacks, he shares his insights based on his experimentation and split-testing.This training is delivered in video format, plus you receive the audio extracted from the video as well as a transcript in PDF form.Besides this training by Bacak, he is... [...]

This is a reminder for the Experian’s webinar scheduled on August 21. Experian is hosting a webinar with Kerry O’Hara & Ethan Van Auken on Thursday, August 21 at 2.00 pm ET. The topic of the webinar is “From intuition to insight: A journey to customer-centricity”.Experian team says, “During the webinar, you’ll learn the process Veterinary Pet Insurance used to achieve an insights-driven culture, including:Motivating organizational buy-inUtilizing consumer data to inform a segmentation campaign strategyDeveloping a content and media strategy based on... [...]

This is a reminder for the eMarketer’s Mobile Ad webinar on August 21.eMarketer is  hosting a webinar featuring Cathy Boyle on Thursday, August 21 at 1.00 pm ET. The topic of the webinar is “Mobile  Ad Effectiveness”.eMarketer team says, “We’ll address these questions:What are the key touchpoints marketers must optimize to reach omnichannel consumers?What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle?What steps can marketers take to make the customer experience... [...]

This is a reminder for the eMarketer’s Mobile Ad webinar on August 21.eMarketer is  hosting a webinar featuring Cathy Boyle on Thursday, August 21 at 1.00 pm ET. The topic of the webinar is “Mobile  Ad Effectiveness”.eMarketer team says, “We’ll address these questions:What are the key touchpoints marketers must optimize to reach omnichannel consumers?What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle?What steps can marketers take to make the customer experience... [...]

Experian is hosting a webinar with Kerry O’Hara & Ethan Van Auken on Thursday, August 21 at 2.00 pm ET. The topic of the webinar is “From intuition to insight: A journey to customer-centricity”.Experian team says, “During the webinar, you’ll learn the process Veterinary Pet Insurance used to achieve an insights-driven culture, including:Motivating organizational buy-inUtilizing consumer data to inform a segmentation campaign strategyDeveloping a content and media strategy based on segment insightsDemonstrating campaign success to senior-level executives”.Webinar... [...]

This is a reminder for Business 2 Community’ webinar on email marketing.Business 2 Community is hosting a webinar with Aaron Bolshaw on Thursday, August 14 at 2.00 pm ET. The topic of the webinar is “Using Data and Design to Create a Knockout Email Nurture Program”.The ‘Business 2 Community’ team says, “This session will cover:Batch-n-blast vs lead nurturingLead nurturing 101The building blocks of a successful campaign: data + design = resultsHow to develop lead profilesDesign trends: responsive design, animated gifs, and other ways to break through the attention... [...]

This is a reminder for Business 2 Community’ webinar on landing page optimization. Business 2 Community is hosting a webinar with Tim Ash on Wednesday, October 1 at 2.00 pm ET. The topic of the webinar is “The 7 Deadly Sins of Lead-Gen Landing Pages”.The ‘Business 2 Community’ team says, “Landing page optimization can produce huge improvements in online marketing campaigns. Yet many companies ignore this key money-making machine and focus instead on driving traffic, only to turn potential leads off with poorly designed landing pages. This is a mistake.The first... [...]

Dan Kennedy wrote an open letter to his mailing list that he is allowing IM NewsWatch to share with the public.Read the letter below because:  First, it’s a powerful example of marketing copywriting.  Second, it shows that Dan actually does what he teaches.You can learn a lot from experienced marketing consultants like Dan, so just don’t just read his letter, study it.Then make sure you check out the video he talks about in the email.  It will help you discover even more money-making marketing lessons.Subject line : Academic egghead, B.S. Dan... [...]