Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Adopting AI Inside Your Business: Getting Your Team Ready for Change’ featuring Ron Callis.The SME team says, “Are you thinking of integrating AI into your business? Wondering if you should cut headcount or increase expected output of your staff? Explore how to adopt AI inside your business.”https://www.youtube.com/watch?v=CCVoBbMXFGE Social Media Examiner [...]

MarTech has published a new report titled ‘Enterprise Digital Asset Management Platforms: A Marketer’s Guide’.The MarTech team says, “In this report you will learn:Who the leading players are in digital asset management platforms.What you should look for in a digital asset management solution.What trends are driving the adoption of DAMs.About the capabilities digital asset management platforms provide.Also included in the report are profiles of 12 digital asset management platform vendors, capabilities comparisons and recommended steps for evaluating and... [...]

This is a reminder for the CMI webinar to be held on December 14, 2023. Search engine optimization (SEO) will continue to evolve in 2024, adapting to changing user behaviors and technological advancements.Content Marketing Institute is hosting a webinar ‘SEO Memorial Service: A Fond Farewell to Things That Don’t Matter Anymore’ on Thursday, December 14, 2023, at 1.00 pm ET.The CMI team says, “In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology... [...]

A creative brief is a short document that outlines the key elements of a creative project. It’s often created by a consultant or creative project manager.HubSpot has published a new video ‘How to Write a Killer Creative Brief’.The HubSpot team says, “In this video, you’ll go step-by-step with one of our Hubspot experts to learn how to write an effective creative brief using a FREE Hubspot template that will keep your projects on time and on message. You’ll learn everything you need to know about the key components of an expert creative brief, how to make... [...]

This is a reminder for the Adweek webinar to be held on December 13, 2023.ChatGPT is an AI-driven language model that can generate human-like text based on prompts. You can use ChatGPT for marketing in a variety of ways.Adweek is hosting a webinar ‘Can ChatGPT Create a Great Webinar? Insights From an Experiment in Generative AI’ on Wednesday, December 13, 2023, at 1.00 pm EST.The Adweek team says, “Are you willing to let generative AI tools like ChatGPT loose on your event and content programs? That’s exactly what Cvent did on one of its recent webinars (not this one) when... [...]

This is a reminder for the CMI webinar to be held on December 13, 2023.Content maturity is a framework that can be used to develop content practices. Marketing teams struggle to hit their stride and mature their content strategy and operations.Content Marketing Institute is hosting a webinar ‘Grow Up! How to Increase Your Content Maturity Level and Prove ROI’ on Wednesday, December 13, 2023, at 2.00 pm EST.The CMI team says, “In this presentation, we’ll show you how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and... [...]

Neil Patel has published a new video ‘Shoppers Expected to Spend the Same or More this Holiday Season’.He says, “As the festive season approaches, the anticipation of joyful gatherings, twinkling lights, and the exchange of gifts fills the air. Amidst this atmosphere of merriment, there is a noteworthy trend on the horizon – shoppers are expected to maintain a sense of financial stability in their holiday spending habits.”https://www.youtube.com/watch?v=0ZgeCeB9RFMNeil Patel’s Blog [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Turn Intellectual Property Into Passive Income for Your Agency’ featuring Gini Dietrich.The SME team says, “Want to build a passive revenue stream for your agency? Wondering where to start? Discover how to create intellectual property that generates passive income year-round.”https://www.youtube.com/watch?v=R0K30DDyTKcSocial Media Examiner [...]

In 2024, simply showing up in a user’s feed with trendy content will no longer be enough. To experience sustained success on social media, brands must invest time and effort into cultivating a community that supercharges brand engagement and drives conversions.Adweek is hosting a webinar ‘Build a Social Community That Supercharges Engagement: Get Past Likes and Followers’ on Tuesday, December 19, 2023, at 1.00 pm EST.The Adweek team says, “Discover why time spent building community is time spent building your bottom line with Jessica Frenchman, SVP of creative and product... [...]

Neil Patel has published a new video ‘How Terrible Policies Will Kill Your Business’.He says, “In the volatile landscape of entrepreneurship, the impact of policies cannot be overstated. Unfortunately, not all policies are created equal, and the repercussions of embracing the wrong ones can be catastrophic for your business. This deep dive into the perilous realm of terrible policies aims to shed light on the potential pitfalls, risks, and survival strategies for entrepreneurs and business owners alike.”https://www.youtube.com/watch?v=n8wqAkgblfgNeil Patel’s Blog [...]