In the age of personalization, marketers know that building a powerful recommendation engine makes for more engaged customers. Adweek is hosting a webinar ‘Level Up Your Customer Recommendations: How Foursquare and Atmosfy Transformed the Discovery App’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Unpack their approach with Michael Ebel, Atmosfy’s founder and CEO, and Barry Conklin, Foursquare’s head of North American sales. You’ll find out: How to leverage recommendation engines to increase customer loyalty and trust in your brand How real-world... [...]

Content Marketing Institute has published a new video ‘Can Adobe’s Content Credentials Conquer Deepfakes?’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Adobe has announced the launch of Content Credentials, a capability that displays the provenance of visual content. Developed through open-source technology, it uses a watermark-like “pin” to reveal data such as who created the image, what tools were used to produce it – including AI – and how much editing it went through. Robert Rose... [...]

Marketing data can come from various sources, such as: Social media, Customer feedback, Website analytics, and Transactional data. Digital Marketing Depot has published the ‘2023 Marketing Data Impact Report’. The DMD team says, “Marketers are under pressure to meet their 2023 goals and prove the value of their efforts. Over 320 B2B marketing professionals in the U.S. and U.K. were surveyed about how they are using data to build and convert audiences to make a business impact. Read the full report for an inside look at how your peers are managing this year’s pressures and... [...]

AI content creation is the use of artificial intelligence to generate written material without human input.  HubSpot has published a new video ‘AI Content Creation: 4 Easy Tools to Speed up Your Creative Process’ highlighting four useful content creation tools. The HubSpot team says, “Are you ready to unlock the secrets of lightning-fast content creation across a multitude of channels? Whether you’re a marketing maverick or a newbie, the challenge of generating compelling content can be a rollercoaster ride. But guess what? We’ve got the solution you’ve... [...]

This is a reminder for the Adweek webinar to be held on October 25, 2023. Many analysts are forecasting slower holiday spending this year, putting even more pressure on already stressed advertising budgets. Adweek is hosting a webinar ‘Contextual Targeting For the Holidays: More Reach, Less Risk’ on Wednesday, October 25, 2023, at 1.00 pm EDT. The Adweek team says, “Get effective strategies to turn your desired holiday audiences into contextual targets that deliver results from leaders at Fyllo. You’ll find out: How to apply contextual targeting now to secure a cookieless future More... [...]

Staying at the forefront of the evolving digital marketing landscape is always a must for B2B marketers. But it will be even more essential in 2024, when the industry is set to see many trends, innovations and disruptions that may very well redefine demand generation. Adweek is hosting a webinar ‘The Future of B2B Demand Generation: What’s to Come in 2024 and Beyond’ on Wednesday, November 8, 2023, at 1.00 pm EST. The Adweek team says, “Get insights to optimize your 2024 strategies, harness the latest tools and more confidently lead your brand into uncharted territory from leaders... [...]

This is a reminder for the Adweek webinar to be held on October 24, 2023.  Generation Alpha, or the cohort of kids born after 2011, have already lived through many unique experiences and challenges that shape their worldview. Adweek is hosting a webinar ‘The Rise of Generation Alpha: What Marketers Need to Know’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The Adweek team says, “Get exclusive insights about the developing lives of Gen Alpha from leaders at Paramount. You’ll find out: The four influences having the biggest impact on Alpha’s state of childhood, who they will... [...]

Earlier this month, the WordPress development team released version 6.3.2. They have made improvements that will be welcome to all webmasters who manage a WordPress site. When you upgrade, your site will be faster. It will be more secure. You will have several new facilities that will make it easier to manage your site and add new content. Many of the new features inly apply to the modern block-oriented admin interface. If you are still using the classic editor, you won’t get benefit from them, but you will still get the security and speed improvements.(At IM NewsWatch we are split, one editor... [...]

TikTok hashtags make it easier for creators to reach a target audience that is interested in the same topics. HubSpot has published a new video ‘TikTok Hashtags Strategy for Viral Growth (2024)’ featuring useful content creation tips. The HubSpot team says, “Are you ready to get your brand trending on TikTok? There’s no secret formula for going viral, but there are steps you can take to create an effective TikTok hashtags strategy. With the help of SEO and a little bit of planning, you can elevate your TikTok approach and reach your audiences where they are. Discover... [...]

Pinterest is a haven for visual purchase planners, making it an ideal place to reach consumers in the mood to spend. However, there are some platform-specific best practices of which marketers might not be aware. Adweek is hosting a webinar ‘Elevate Your Pinterest Marketing With Foursquare’ on Tuesday, November 7, 2023, at 1.00 pm EST. The Adweek team says, “Uncover how to elevate your Pinterest marketing with best-in-class measurement from Pinterest and Foursquare leaders. You’ll find out: Best practices for advertising on Pinterest Recommendations for approaching measurement... [...]