HubSpot has published ‘The State of Marketing Report’.The HubSpot team says, “Learn about the current marketing trends impacting how marketers will work in 2024, from AI tools and chatbots to social selling and cookieless personalization.2024 is here. Is your team ready?The marketing playbook is always changing, but we’ve been paying attention to what’s working and what’s not. We’ll cover the marketing trends and tactics to build into your 2024 marketing strategy.”The State of Marketing ReportHubSpot [...]

This is a reminder for the Adweek webinar to be held on January 25, 2023. In the face of current economic headwinds and tightened budgets, bold ideas often take a hit—even as marketers are urged to scale their efforts.Adweek is hosting a webinar ‘Scale Your Campaigns Without Sacrificing Creativity’ on Thursday, January 25, 2023, at 1.00 pm EST.The Adweek team says, “Unlock proven strategies for scaling without sacrificing creativity with leaders at Comcast, Harper Wilde, Cvent and Smartsheet. You’ll find out:How to create processes and systems to successfully scale campaignsMethods... [...]

E-commerce personalization is a process that online retailers use to create personalized experiences for customers. This can be based on a customer’s previous purchases, browsing behavior, geographic location, language, and other personal information.Digital Marketing Depot has published a new white paper titled ‘5 AI-Powered Strategies for E-commerce Personalization’.The DMD team says, “Check out 5 AI-Powered Strategies for E-commerce Personalization to discover why 1:1 personalization is the key to unlocking exceptional online shopping experiences — and learn:Why... [...]

This is a reminder for the CMI webinar to be held on January 25, 2023. Creating rich content quickly is a high priority for most organizations, but executing that process comes with not-so-ideal side effects.Content Marketing Institute is hosting a webinar ‘Spark Creativity and Accelerate Content Velocity in the DAM with GenAI’ on Thursday, January 25, 2024, at 2.00 pm EST.The CMI team says, “Learn how GenAI empowers you to democratize content creation and generate content variants at lightning speed, inspiring creativity like never before.You’ll learn how AI can:Accelerate... [...]

This is a reminder for the Adweek webinar to be held on January 24, 2024. Demand generation is both a science and an art—but too often it can feel like a game of guess-and-check.Adweek is hosting a webinar ‘Take the Guesswork Out of Your 2024 Demand Generation Plan’ on Wednesday, January 24, 2023, at 1.00 pm EST.The Adweek team says, “Discover how to leverage the power of data to make smarter demand gen plans from Drew Flowerday, Digitalzone’s director of digital marketing. You’ll find out:Strategies to measure and forecast your lead and revenue goalsReal-world case... [...]

The end of the third-party cookie presents sports marketers with a unique opportunity to transform the way they reach their audiences and engage with fans.Adweek is hosting a webinar ‘The Sports Marketer’s Post-Cookie Playbook’ on Tuesday, February 13, 2024, at 1.00 pm EST.The Adweek team says, “Get a playbook for post-cookie sports marketing from Sportradar’s EVP of global marketing Adam Azor and VP of fan engagement strategy Mike Falconer. You’ll find out:Why data collaboration is key to meeting fans’ increasing demands for personalized digital experiences in a post-cookie... [...]

LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business.Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Content Strategy: How to Build a Loyal and Profitable Audience’ featuring Allie Mason.The SME team says, “Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? Explore a social content strategy.”https://www.youtube.com/watch?v=S5cXHaC4G0w           Social... [...]

This is a reminder for the Adweek webinar to be held on January 23, 2024. Successfully integrating AI into your business processes requires a foundation rooted in data. And for media and entertainment companies in particular, constructing a robust data strategy is the key to enhancing efficiency and effectiveness in your operations.Adweek is hosting a webinar ‘An AI Playbook for Media and Entertainment’ on Tuesday, January 23, 2024, at 1.00 pm EST.The Adweek team says, “Discover how to spur innovation in advertising sales, audience development, subscription management and... [...]

Personalized content marketing is a branding and marketing strategy that uses data to create unique, targeted experiences for customers. This can include tailoring webpages, emails, and other content to match a user’s preferences, behaviors, and characteristics.Digital Marketing Depot has published a new white paper titled ‘Less searching for assets. More personalized content.’.The DMD team says, “Take a look at Less Searching For Assets, More Personalized Content and learn how a centralized DAM like Adobe Experience Manager Assets can help your organization build a... [...]

Microblogging is the sharing of short, text-based posts on social media. Microblogs are often limited to a strict character count and can include links, images, audio, or video.HubSpot has released ‘What Is Microblogging: A Start-to-Finish Guide for 2024’.Ankit Vora says, “Microblogging has become a big hit these days because people prefer consuming shorter content. Most of us don’t spend enough time to read even a couple of paragraphs in an article. With microblogging, you can create crisp content optimized for shorter attention spans.This form is best used when:The topic... [...]