As we step into 2024, it’s crucial for businesses to stay ahead of the curve and adapt to new trends. Content Marketing Institute is hosting a webinar ‘The 5 C’s of Success for Marketers in 2024’ on Wednesday, November 8, 2023, at 2.00 pm EST. The CMI team says, “Join Velir and Sitecore as they explore the 5 C’s of Marketing that teams will need to embrace to be successful in an ever-changing and customer-centric world. Our Guests: Heather Polen, Global Vice President, Customer Transformation, Sitecore Jill Grozalsky Roberson, Vice President, Digital Marketing, Velir Stephanie... [...]
Archive for the 'Internet Marketing Tips' Category
This is a reminder for the Adweek webinar to be held on November 1, 2023. Inbound marketers do a lot of work to create buying interest. According to new data from Calendly, 69% said that getting leads to actually schedule a meeting and talk to sales is the hardest part of their job. Adweek is hosting a webinar ‘AI’s Impact on Inbound Marketing: Key Trends for 2024’ on Wednesday, November 1, 2023, at 12.00 pm EDT. The Adweek team says, “Uncover the trends that will disrupt B2B marketing in 2024, and how to turn them into a competitive advantage, with Calendly CMO Jessica Gilmartin... [...]
YouTube is an incredible mix of any marketing and promotional campaign. It helps you grow your reach and influence. HubSpot has published a new video ‘Grow Your YouTube Channel NOW With QR Codes (Free & Easy)’ featuring useful advice on growing your YouTube channels. The HubSpot team says, “Are you looking for a creative and low-effort way to grow your YouTube channel? QR codes let you instantly turn any relevant call-to-action into a conversion. In this episode, we’ll take you step-by-step through the simple process of QR code creation with a tutorial... [...]
The world of SEO and content marketing moves fast. To stay competitive and maintain top rankings for your content, you have to keep up with the latest strategies and signals search engines value most. Content Marketing Institute is hosting a webinar ‘How to Boost SERP Rankings: The Role of Topic Clusters & Pillar Pages’ on Thursday, November 2, 2023, at 1.00 pm EST. The CMI team says, “Join this upcoming webinar to learn how topic clusters and pillar pages work and why your content marketing strategy isn’t complete without them. Conductor’s SEO and content marketing experts,... [...]
Pinterest is a haven for visual purchase planners, making it an ideal place to reach consumers in the mood to spend. But there are some platform-specific best practices of which marketers might not be aware. Adweek is hosting a webinar ‘Drive Foot Traffic With Pinterest: Better Measurement and Attribution’ on Tuesday, November 7, 2023, at 1.00 pm EST. The Adweek team says, “Uncover how to elevate your Pinterest marketing with best-in-class measurement from Pinterest and Foursquare leaders. You’ll find out: Best practices for advertising on Pinterest Recommendations for approaching... [...]
Content planning is the process of organizing content creation to achieve specific goals. It involves identifying the target audience, conducting research, choosing the type of content, etc. Content Marketing Institute has published a new video ‘Tech Alone Can’t Align Content Planning’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. According to new research from Forrester and tech provider Opal, only 1% of marketers say content planning is seamlessly aligned across their organization, and 77% blame... [...]
Copyblogger has published the latest podcast episode ‘How to Build Remarkable Products to Grow Your Business’ featuring Ramit Sethi. The Copyblogger team says, “Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi. Tim and Ramit dig into tricks for great copywriting, going for “big wins” to move the needle in your life and business, and product development that serves your audience better.” How to Build Remarkable Products to Grow Your Business Copyblogger [...]
In the age of personalization, marketers know that building a powerful recommendation engine makes for more engaged customers. Adweek is hosting a webinar ‘Level Up Your Customer Recommendations: How Foursquare and Atmosfy Transformed the Discovery App’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Unpack their approach with Michael Ebel, Atmosfy’s founder and CEO, and Barry Conklin, Foursquare’s head of North American sales. You’ll find out: How to leverage recommendation engines to increase customer loyalty and trust in your brand How real-world... [...]
Content Marketing Institute has published a new video ‘Can Adobe’s Content Credentials Conquer Deepfakes?’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Adobe has announced the launch of Content Credentials, a capability that displays the provenance of visual content. Developed through open-source technology, it uses a watermark-like “pin” to reveal data such as who created the image, what tools were used to produce it – including AI – and how much editing it went through. Robert Rose... [...]
Marketing data can come from various sources, such as: Social media, Customer feedback, Website analytics, and Transactional data. Digital Marketing Depot has published the ‘2023 Marketing Data Impact Report’. The DMD team says, “Marketers are under pressure to meet their 2023 goals and prove the value of their efforts. Over 320 B2B marketing professionals in the U.S. and U.K. were surveyed about how they are using data to build and convert audiences to make a business impact. Read the full report for an inside look at how your peers are managing this year’s pressures and... [...]