The latest article on ‘Business 2 Community’ is titled “The Powerful Impact of Social Sharing & Content Marketing”.

Matthew McKenzie says, “It’s de rigeur today for B2B marketers to sing the praises of social media. That’s a safe move — it’s a lot easier to catch flak for using too little social media in your campaigns rather than using too much.

But how many marketers can pin down the impact of social media using hard numbers? Here’s some data to help you answer that very important question.

The following infographic, based largely on results from the Demand Gen Report 2013 B2B Content Preferences Survey and 2012 B2B Buyer Surveys”.

Mayer: Yahoo Passes 800M Users & Has “The Powerful Impact of Social Sharing & Content Marketing

Business2Community.com

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